Catalog Design & Production

Pure Imagination offers complete end-to-end catalog design, production and fulfillment services for clients in the Chicago area or halfway across the globe. We have the expertise, staff and facility to take a catalog project from start to finish no matter how large or small the task is. In-house services and capabilities include:

• catalog design & layout
• concept & art direction
• database to design integration
• product & model photography in our Chicago studio
  
• copywriting
• prepress
• printing & production
• database marketing & list management
• mailing & distribution
• tracking & results analysis

Make Your Products Shine

When a new prospect receives your catalog, what they perceive about your catalog is what they perceive about your company, products, service, quality and credibility. Imagine this hypothetical scenario: Two catalogs from the same company were mailed on the same day to the same mailing list in the same quantity. However, one catalog had old pictures with bland descriptions and the other one was well designed with beautiful photography. The catalog with the better design and photography would produce far greater sales.

Take a look at the following before and after examples, and our point becomes much clearer:


Which catalog would you rather purchase from? Keep in mind, of course, that they are from the exact same company. The only difference is ink on paper. But this difference is the entire difference as to how products and companies are perceived.

It's a simple fact that the cost of designing a catalog is often small compared to the cost of printing, mailing and distribution. Yet the smallest part of the overall investment (design) leverages the effectiveness of the return on the much larger part of the overall investment (printing & mailing). Improving the design of your catalog is the easiest and most effective way to quickly boost sales revenues and grow profits. It’s the reason the most successful catalog marketers never settle for average on the design of their catalogs. You don’t have to spend a fortune, but an incremental investment in your current catalog marketing efforts goes a long way!

Planning With The End Customer In Mind

We approach every catalog assignment from a sales perspective. Each catalog we develop is done so with the sole purpose of maximizing the sales of your products and services. Our methodology goes far beyond simply making a catalog that looks nice or "trendy." We apply in-house research and experience to develop the right message and image to properly position your company in the marketplace. The results speak for themselves in increased sales revenues, decreased sales cycles and higher profits.

A higher return on your marketing investment is a phone call away. Contact us and we'll show you just how much we can improve your catalog marketing efforts.