When five leading turf distributors decided to join forces, they turned to Pure Imagination to develop a marketing campaign that included a new company identity, print advertisements, direct mailers, event invitations, a new comprehensive website with a products database and a unique weather proof catalog that their customers could use in the field.
Careful planning and execution helped achieve the goal of a unified look across the 5 partner companies while maintaining a sense of local presence and brand recognition individually.
One of the unique challenges was to create a website under a single domain that represented Turf Ventures as the parent company, but also created sub-sites and direct link home pages for the 5 partner companies. So, the site is basically 6 sites in one. Plus, when a customer logs into the website, the product database shows the customer only the products available from the particular Turf Ventures company he or she is doing business with.
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Client Spotlight
Trina Solar
When a leading Chinese solar panel manufacturer needed to extend their global reach, they chose Pure Imagination over several agencies around the world to develop their 2009 marketing campaign.
BumperStickerZ.com
Pure Imagination develops an interactive community based e-commerce website for online sticker retailer BumperStickerZ.com. The website features an interactive online rating system, instant add to cart functionality and a post to Facebook, MySpace and other social networking sites feature.
Turf Ventures
When five leading independent turf distributors decided to join forces, they wanted to create a common brand between all of them but at the same time maintain the individual companies' local reach and brand presence.
Bison Gear & Engineering
To be an American manufacturing success story, you need world class products, lean manufacturing and outstanding marketing. See how Pure Imagination helps Bison take down the competition.
Argonne Credit Union
When Argonne Credit Union expanded their charter to build new branches in the Chicago suburbs, it was evident that their marketing communications were in dire need of expansion as well.