July 17, 2009

In an economy when most people are putting a freeze on their marketing budgets, Casco Manufacturing has hired Pure Imagination to get a jump start on their competition by doing a complete overhaul on their marketing communications. Their current identity, print materials and website were very outdated and were more an obstacle to sales than a catalyst.

Pure Imagination updated the company logo, photographed their facility and their product line, designed a full size sales collateral brochure with integrated pocket folder and designed a brand new website. The website was SEO optimized to take advantage of organic search engine traffic for the niche keyword searches their products and services attract. Organic SEO efforts were complemented with setting Casco up with a Google Adwords campaign and Google Analytics traffic stats reporting to facilitate immediate lead generation.