Pure Imagination Helps Medstrat Regain Market Position
Fri February 1, 2008
Medstrat is the pioneer of Orthopedic PACS. When it comes to digital x-ray systems for orthopedic surgeons and their practices, Medstrat was the one who invented it. They are continually setting the pace in their industry with new innovations and advances their competition scurries to try and copy. The problem is, barely anyone in the marketplace knows about them, and they often don't make the short list for RFQ's.
Pure Imagination has been enlisted to develop a new marketing plan aimed at changing the current market perception that has mainly been fabricated by Medstrat's top competitor. The plan will outline a detailed strategy defining what Medstrat's position in the marketplace needs to be, and details on what communications vehicles and tactics will be employed to turn it into a reality.
Initiatives will include collateral overhaul for their sales force, direct marketing tactics, a website overhaul and search marketing initiatives, as well as an interactive video presentation designed to scale sales efforts with minimal manpower.
IMAGINE RESULTS (888)777-0789
Client Spotlight
Trina Solar
When a leading Chinese solar panel manufacturer needed to extend their global reach, they chose Pure Imagination over several agencies around the world to develop their 2009 marketing campaign.
BumperStickerZ.com
Pure Imagination develops an interactive community based e-commerce website for online sticker retailer BumperStickerZ.com. The website features an interactive online rating system, instant add to cart functionality and a post to Facebook, MySpace and other social networking sites feature.
Turf Ventures
When five leading independent turf distributors decided to join forces, they wanted to create a common brand between all of them but at the same time maintain the individual companies' local reach and brand presence.
Bison Gear & Engineering
To be an American manufacturing success story, you need world class products, lean manufacturing and outstanding marketing. See how Pure Imagination helps Bison take down the competition.
Argonne Credit Union
When Argonne Credit Union expanded their charter to build new branches in the Chicago suburbs, it was evident that their marketing communications were in dire need of expansion as well.
