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PUREi Launches The New Magic Chef Appliance Website

December 8, 2014

MCA Corporation, parent company of Magic Chef, Ewave & Norpole brand products, is proud to announce the launch of their brand new website that was designed and developed by PUREi. The design of the new site was based on a consumer focused approach to what was primarily a business-to-business need. Although MCA markets primarily to retailers, they wanted to portray their products and brand in a consumer light.

PUREi developed a multi-faceted Magento Commerce based site that allowed for many products to be displayed but not purchased, while other product lines like parts could be purchased directly online. Over 3000 SKU's were migrated into the new site. Additionally, PUREi developed workflows for product registration and customer service requests to be automatically sync'd with and pushed to existing proprietary in-house systems.

Through a combination of the Magento platform and PUREi's powerful CMS, MCA marketing staff can easily update the entire site, from new products and pricing to updating customer stories and recipes. The new site can be viewed at www.mcappliance.com.


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