PUREi Produces ULTA Hair & Makeup Trends Video

August 5, 2013

ULTA Cosmetics contracted PUREi to develop a short high-energy video that tells the story of how ULTA is the authority on the latest beauty trends. The video combined compelling motion graphics and animation, still photography of fashion models, imagery of make-up used to create the various looks and behind the scenes still photography from ULTA model shoots. The end result was a vibrant cutting edge video that elevated ULTA as a leader the very latest beauty trends.