
Executive Level Expertise at a Fraction of the Cost
For small to medium-sized businesses seeking executive-level marketing expertise without the cost and commitment of a full-time Chief Marketing Officer, Len Davis, president and founder of PUREi, offers exclusive Fractional CMO services.
With over 25 years of experience in the marketing and advertising industry, Len provides strategic leadership and hands-on expertise to help businesses achieve remarkable growth. Len takes on a maximum of 10 clients for this specialized service, allowing him to fully invest his time, attention, and expertise into each engagement.
Fractional CMO engagements are customized to fit the unique needs of each client. His approach spans all aspects of the business, integrating marketing with sales, customer service, product development, software, and systems integration.
By connecting every area of your business with a cohesive marketing strategy, Len ensures that your company's efforts are aligned and working efficiently toward shared goals. For many businesses, this approach is both less expensive and more impactful than hiring a dedicated in-house marketing manager or CMO.
This service is also highly beneficial for companies with existing full-time marketing directors, providing them with ongoing consultancy as a resource to help guide their efforts, course correct, and offer fresh perspectives. Len's expertise helps overcome marketing myopia, where internal teams become so focused on their own processes and doing things the same way that they miss broader opportunities for growth.
Scenarios
No two engagements are the same. Len works closely with each client to assess their specific needs and create a customized plan to drive success. Here are some examples of scenarios where Fractional CMO services can make a significant impact:
Early Growth Businesses
Companies in their early stages, who have proven product-market fit but need strategic guidance to accelerate their marketing, sales, and brand development efforts.
Stagnant Growth
Businesses struggling to break through a plateau can benefit from Len's insights, identifying new growth opportunities, refining customer targeting, and optimizing marketing investments.
Digital Transformation
Traditional businesses looking to embrace new marketing technologies, establish digital sales funnels, or implement integrated customer management systems.
Brand Refresh & Positioning
Companies looking to reposition their brand in the marketplace or build a stronger brand identity to better align with shifting customer expectations.
Expanding Market Reach
Businesses seeking to enter new markets or expand their existing customer base can leverage Len's expertise to develop tailored marketing strategies that resonate with new audiences.
Crisis Management
Companies facing reputation challenges or market setbacks can benefit from Len's guidance in navigating crises and rebuilding a positive brand image.
Maximizing ROI
Businesses seeking to ensure that their marketing budget is being used effectively, with a focus on data-driven decision-making and maximizing returns.
New Product Launches
Businesses launching new products that need strategic marketing direction to ensure a successful introduction to the market.
Marketing Efficiencies
Companies looking to improve marketing workflows and reduce costs by streamlining processes and adopting best practices.
Packages vary depending on business needs and may include:
- Monthly strategic advisory sessions
- Dedicated days per week for onsite support
- Marketing team leadership and management
- Sales and customer journey integration consulting
- Annual marketing plans and quarterly tactical strategies
Services
Fractional CMO engagements encompass a wide range of services, including but not limited to:
Strategic Planning & Vision
Developing tailored marketing strategies aligned with business objectives.
Brand Development & Positioning
Defining or refining your brand to create a cohesive image that resonates with your target audience.
Marketing Leadership
Managing existing marketing teams or providing direction for external vendors and freelancers.
Sales & Marketing Integration
Connecting marketing and sales processes to ensure a seamless customer journey and drive revenue growth.
Customer Retention Strategies
Identifying and implementing initiatives to improve customer loyalty and increase lifetime value.
Systems & Software Integration
Advising on the implementation of CRM systems, marketing automation tools, and other platforms to improve efficiency.
Product Development Consultation
Providing input on product development from a marketing perspective, ensuring customer needs and market opportunities are considered.
Why Fractional CMO Services
For small and medium-sized businesses, hiring a full-time marketing manager or CMO can be costly and often comes without the deep experience necessary to lead meaningful growth. Len's fractional CMO approach offers the best of both worlds - high-level marketing expertise with a flexible, cost-effective commitment. Each engagement brings tailored strategic leadership, backed by Len's proven experience, across every aspect of your business that intersects with marketing.
This service is also beneficial for companies with existing directors of marketing who want to use Len as an outside consultant to help guide their efforts, course correct, and gain an external perspective. Over time, internal teams can develop marketing myopia, becoming too focused on existing processes and routines, which can limit creativity and miss broader growth opportunities. Len helps bring a fresh, unbiased perspective to ensure your marketing stays dynamic and effective.
If you're ready to take your marketing to the next level with personalized, expert guidance, consider a fractional CMO partnership. Every engagement is about making a real impact, driving growth, and integrating marketing deeply into your business success story.