Branding  matters 

Your brand is more than your logo. It's the embodiment of your company’s identity, mission, and promise to your customers. Successful branding creates an emotional connection with your audience, fosters loyalty, and differentiates your business from competitors. We focus on creating holistic brand strategies that connect every aspect of your brand from your logo and visual identity to how your message is conveyed across all customer touch points.

Our process ensures that the identity we create for you doesn’t just look great, but more importantly aligns with your business strategy to deliver real, measurable results.

Our Approach to Branding

We believe branding is not just about creating a visually appealing design. It’s about developing a comprehensive strategy that aligns your overall marketing objectives with your brand’s visual expression. Our multifaceted process ensures every element of your brand is thoughtfully crafted and strategically positioned to resonate with your audience.

Discovery & Research

Before pencil hits paper, our brand identity development process starts with a comprehensive discovery phase. This step involves researching your business, products, services, industry, sales channels, target audience, and competitors. We conduct interviews with key stakeholders to understand your business’s unique value proposition, goals, and personality. This research helps us form a clear understanding of your brand’s position in the marketplace.

We also explore your competitors to identify opportunities for differentiation, ensuring that your brand stands out. Whether you’re a small startup or an established corporation, we tailor our research approach to fit your specific needs and objectives.

Brand Strategy Development

Once we’ve gathered the necessary insights, we develop a detailed brand strategy that serves as the blueprint for your brand's identity. This strategy outlines your brand’s messaging, tone of voice, positioning, and visual identity guidelines. We define how your brand needs to communicate with your audience, ensuring consistency across all platforms.

This step ensures that every design decision aligns your brand with your business goals and reflects the essence of who you are as a company. By building a solid brand strategy, we provide a strong foundation for everything that follows.

Logo Design

The logo is often the most recognizable element of your brand, acting as the face of your company. A great logo should be more than just visually appealing. It must be memorable, scalable, and adaptable across various platforms and channels. Our meticulous logo design process ensures a design that is meaningful, impactful, versatile and memorable. 

Conceptualization: Our creative process begins with sketching, ideation and brainstorming a myriad of concepts, ideas and creative approaches. Each concept is built around the insights gathered during the discovery phase, ensuring alignment with your brand’s strategy.

Iteration: We refine the concepts, creating variations and exploring different design directions. Whether your logo needs to evoke trust, innovation, or creativity, we ensure it communicates the right message.

Client Collaboration: Throughout the design process, we work closely with you to gather feedback and refine the logo until it perfectly reflects your brand. We’ll provide you with multiple design options, and once a final direction is chosen, we ensure every aspect of the design is polished to perfection, down to the last pixel.

Finalization: After the logo design is finalized, we deliver all file formats you’ll need for various uses (print, digital, social media, etc.) and provide you with brand guidelines to help you maintain consistency across all platforms.

Visual Identity Development

In addition to logo design, we create a full visual identity system for your brand. This includes selecting colors, typography, imagery, and design elements that support and enhance your brand. We ensure that every element is cohesive, aligned with your brand’s core message, and adaptable across various mediums.

Color Palette: Colors evoke emotions and associations, which is why selecting the right color palette is crucial. We choose colors that not only align with your brand’s personality but also resonate with your audience. Whether you need bold, energetic colors or soft, professional tones, we create a palette that communicates your brand’s essence.

Typography: Font choice can significantly impact how your brand is perceived. We select typography that complements your brand’s voice, whether it’s modern and sleek, or traditional and trustworthy.

Brand Assets: We create a library of branded assets that can be used across all marketing materials. This may include social media graphics, email templates, website interfaces, business cards, letterheads, and other collateral to ensure your brand is represented consistently across all touchpoints.

Bringing Your Brand to Life

Branding doesn’t end with a logo and a color palette. It’s about defining how your brand comes to life at every customer interaction. From your website and social media presence to print materials and advertising campaigns, we ensure that your brand’s identity is communicated consistently and powerfully.

Implementation & Rollout

Once the branding process is complete, we provide guidance on how to implement your new brand identity across all platforms. Whether it’s a brand launch, a website redesign, or new marketing materials, we ensure a smooth transition that maintains brand consistency. Our team provides all the tools and assets you need to apply your new branding confidently and cohesively.

The role of  positioning  in the branding process

Successful branding starts with proper brand positioning. Positioning is the art of finding the space for your brand in the minds of consumers. Effective brand positioning ensures your brand not only stands out but resonates deeply with your audience, shaping how they perceive and understand your value in a crowded marketplace.

Positioning is about identifying and communicating your brand’s unique strengths relative to competitors. We help define the right positioning strategy by conducting thorough market research and understanding how your business fits into the competitive landscape. This foundation informs every step of the branding process, from the logo design to messaging and visual identity.

By aligning your brand’s identity with the needs and desires of your target audience, positioning ensures that your brand becomes more than just recognizable - it becomes memorable. Whether you're carving out a new market or redefining your place in an existing one, we ensure that your brand speaks volumes, delivering the right message at the right time.

Integrating Positioning into the Process

Positioning is the guiding force behind long-term brand success. At PUREi, we integrate these principles throughout the branding process to ensure that your brand stands the test of time and achieves lasting impact.

Understanding Perception

We start by uncovering how your brand is currently perceived and how it needs to be perceived moving forward. This includes understanding the core promises and benefits you offer that set you apart from competitors.

Market Differentiation

We focus on your brand's key differentiators. This helps us position your brand effectively in the market, whether through quality, innovation, customer service, or price.

Guiding Visual Identity

Once the positioning strategy is established, it informs every design decision, from logo creation to typography and color palettes. Your brand’s visual identity will be designed to communicate your position instantly, with every element crafted to reinforce your brand’s place in the minds of your customers.

Messaging Alignment

We ensure that all messaging across your website, marketing materials, and customer touchpoints reflects your brand positioning. Consistent messaging strengthens your market position and builds trust with your audience.

Name Development

Whether you’re launching a new company, introducing a new product, diversifying with a new service offering or expanding into a new market, choosing the right name can shape your brand’s identity and its long-term success. Creating a powerful name is one of the most crucial steps in establishing a new brand, division, or product. A strong name conveys your company’s essence, speaks to your audience, and sets you apart from competitors. 

Name development goes beyond simply brainstorming wordplay. Our unique approach to name development ensures that the name reflects your brand’s core values, resonates with your target audience, has domain name availability and is free from trademark conflicts. Whether you're rebranding or starting from scratch, our process is designed to provide you with options that align with your vision.

Our Name Development Process

Creative Brainstorming

Our creative team collaborates to develop a range of name options. Whether the focus is on innovation, tradition, or disruption, we ensure the names fit your brand personality and positioning.

Competitor & Trademark Analysis

It’s important to ensure the new name doesn’t conflict with existing names or trademarks. We conduct a thorough competitor analysis and trademark screening to avoid legal complications or confusion in the marketplace.

Domain & Digital Availability

Securing an available domain name is essential, and is often one of the biggest challenging and limiting factors in name development. We ensure that the names we propose are available for use online and can be easily integrated into your digital marketing and branding strategies.

Refinement & Selection

After presenting our initial concepts, we work with you to refine and perfect the top options. Our goal is to provide you with a name that feels authentic, distinctive, and sustainable for the future of your brand.

Our Work

Why Choose PUREi for Branding & Logo Design?

We’re a team of great designers and strategic thinkers invested in your brand’s long-term success. Our comprehensive approach to branding ensures that every design decision we make is grounded in strategy, with your business goals in mind. With decades of experience and a diverse portfolio, we’re equipped to handle branding projects for businesses of all sizes, from startups to Fortune 500 companies. Let us help you build a brand that not only looks great but drives business growth and resonates with your audience.

FAQ’s

How long does the branding and logo design process typically take?

The timeline for branding and logo design varies depending on the project scope. While smaller, simpler logo design projects can take less than a week, typical branding and identity development projects take 4-6 weeks from discovery to final delivery. More complex branding projects may take longer, especially if additional revisions or brand strategy development are required. 

What’s the difference between branding and logo design?

Branding encompasses your entire brand identity, including your messaging, visual elements, tone, and values. A logo design is one part of that identity. It’s the visual representation of your brand. While the logo is critical, branding covers a broader range of assets and strategy that define your business.

Will I receive multiple logo concepts to choose from?

Yes, during the design phase, we provide several logo concepts that reflect different creative directions. We collaborate closely with you, incorporating feedback and refining the concepts until we arrive at the final logo that perfectly represents your brand.

Can you refresh or redesign an existing brand and logo?

Absolutely. Sometimes the next iteration of your brand identity needs to be more of a transition or modernization versus wiping the slate clean. Whether you need a minor refresh or a complete brand overhaul, we can help. We work with you to understand your goals and ensure the redesign aligns with your evolving business and market position.

How involved can I be in the design process?

We encourage client collaboration throughout the branding and logo design process. You’ll be involved from the discovery phase to providing feedback on concepts, colors, and other design elements. We value your input and strive to align our work with your vision.

What file formats will I receive for my logo?

Once the logo is finalized, we provide it in various formats suited for both print and digital use. These typically include .EPS, .SVG, .AI, .PNG, .JPG, and .PDF. If you need additional formats, we can accommodate your specific requirements.

Do you offer brand guidelines with the logo design?

Yes, we can provide a simplified approach or in depth, comprehensive brand guidelines, which include logo usage instructions, color palettes, typography choices, and rules for maintaining brand consistency across different platforms. These guidelines help ensure your brand is represented accurately and consistently.

How do you ensure the logo works across different mediums (web, print, etc.)?

During the design process, we ensure your logo is versatile and scalable, meaning it will look great across different mediums, from websites and social media to business cards and packaging. We test the logo in various sizes and formats to guarantee its adaptability.

What’s your process for researching our industry and competitors before starting the design?

Our discovery phase includes in-depth research into your industry and competitors to identify key trends, market positioning, and opportunities for differentiation. This research guides our design process, ensuring your brand stands out and resonates with your target audience.

Pricing

Budget / Starter

  • Simplified fast logo design process
  • Basic templates (biz cards, ppt)
  • No brand guidelines

$500-2500

Mid-Range

  • Discovery & research

  • Positioning development

  • Thorough logo design process

  • Basic brand guidelines (4-8 pages)

$2500-10,000

Top Level

  • Complete branding & identity development

  • Discovery, competitive & market research

  • Positioning & brand direction

  • Thorough brand & identity guidelines (20+ pages)

$10,000-25,000+

Contact us for a customized proposal based on your specific requirements.

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