Beekman 1802, a brand known for its high-quality goat milk skincare products, turned to PUREi for assistance in producing their latest catalog and product photography. Overwhelmed with internal projects, Beekman 1802 needed a streamlined approach to catalog production and high-quality imagery to showcase their products within a short timeframe. PUREi delivered a seamless solution through database-driven design, efficient workflow automation, and a carefully executed product photography shoot all within a very short timeline of eight weeks.
A Smarter Approach to Catalog Design
To simplify Beekman 1802’s annual catalog production, PUREi developed a custom database portal designed to house and manage all product data, including images, titles, descriptions, specifications, and barcodes. This portal remains active and automatically integrates updates into future catalog layouts, eliminating the need for repetitive data entry and ensuring accuracy across editions.
The 80-page catalog was designed using database merge technology, allowing product information to flow directly into the catalog layout. This automation significantly reduced production time while maintaining a polished, consistent design that matched previous catalogs. The catalog also featured brochure-style and lifestyle imagery pages, with an automatically generated table of contents and index for easy navigation.
Capturing Stunning Product Photography
PUREi also executed a two-day in-studio photography shoot to provide fresh imagery for the catalog. The shoot included both Product on White (POW) images for clean, e-commerce-ready visuals and a styled environmental product grouping featured on the catalog’s cover.
PUREi handled prop selection and arrangement to create a visually appealing catalog cover that aligned with Beekman 1802’s brand identity. Gift sets and individual products were meticulously shot with high-quality lighting and framing to highlight their premium appeal.
A Collaborative, Efficient Process
With Beekman 1802 based in New York, PUREi facilitated seamless collaboration through virtual meetings and its proprietary project management platform, Trackfront. Multiple proofs were shared and reviewed in real-time, ensuring smooth communication and swift approvals. This approach allowed the project to move forward efficiently while keeping the client fully engaged in the process. PUREi was able to complete all of the photography as well as the database-driven catalog within 2 months.
Results: A Streamlined Catalog and High-Quality Imagery
The completed catalog and photography provided Beekman 1802 with a professional, polished marketing tool that effectively showcases their products. The database-driven approach now allows for effortless catalog updates each year, reducing workload and improving efficiency. The high-quality product photography ensures that their brand is presented in the best possible light, enhancing both print and digital marketing efforts.
Through smart automation, expert design, and precise photography, PUREi helped Beekman 1802 overcome production challenges and elevate their catalog to new heights. This project exemplifies PUREi’s ability to deliver seamless, scalable solutions that drive efficiency and enhance brand presentation.