Big Bear Sunglasses Product Photography is Brought to the Next Level With PUREi


Big Bear Sunglasses, a locally-owned eyewear brand with a store in downtown Batavia, partnered with PUREi to create stunning product photography for their website. Known not only for their high-quality sunglasses but also for their commitment to giving back, Big Bear donates a portion of every sale to humane animal shelters and rescues across the United States. This vision of combining their passion for eyewear with a dedication to animal welfare is embodied in their initiative, Shades for Shelters®. For Big Bear, each pair of sunglasses sold represents both quality and a commitment to making a difference.

Project Scope and Preparation

Big Bear’s vision for the photos was clear; they wanted images that would make their sunglasses stand out on their website, drawing attention while showcasing the quality of each product. The request for dramatic hard shadows was particularly unique, as it adds depth and boldness, enhancing the sunglasses' appeal and style. To meet this goal, PUREi planned a two-day in-studio shoot to allow for meticulous attention to lighting, angles, and backdrop setup.

The photography session included 37 pairs of sunglasses, each shot from seven angles for a total of 259 images. Every shot was crafted to highlight specific product features—from frame details to lens quality—while the hard shadows added a visually striking element that set the photos apart. The off-white studio backdrop complemented the shadows, creating a high-end look across the entire series that puts the sunglasses front and center.

Capturing the Perfect Lighting and Shadows

Creating hard shadows requires precise lighting control and positioning. During the two-day shoot, PUREi’s team used studio lighting to produce the crisp, dramatic shadows Big Bear envisioned. The lighting setup emphasized a sense of depth and dimension that made the sunglasses appear bold and vibrant.

Our team experimented with various light angles and intensities to achieve consistent yet visually interesting shadows. The positioning of the lights was carefully adjusted for each angle, maintaining a balance between shadow intensity and product visibility. The result was a series of images that not only showcased the unique designs but also conveyed a strong sense of style and character.

Post-Production: Enhancing Quality and Consistency

Following the shoot, PUREi moved into the post-production phase, where each image received minor color correction and stylizing to ensure a unified look across the set. Our team carefully adjusted colors and contrasts, enhancing the natural hues of the frames and lenses while keeping the hard shadows sharp and clean. This attention to detail allowed each pair of sunglasses to look its best without over-editing, preserving an authentic, high-quality appearance.

The images were then exported in a 2000x2000 square format, ideal for web use. This format ensures that the images look sharp and professional on all screen sizes, from desktops to mobile devices, providing a seamless visual experience for online shoppers. The consistent sizing and refined style create a cohesive, engaging look for Big Bear’s product listings.

Results: A Bold, Distinctive Visual Presence for Big Bear Sunglasses

The completed photos are now a core part of Big Bear’s online presence, bringing a sophisticated edge to their e-commerce platform. The hard-shadow effect captures a sense of modernity and elegance, making the sunglasses stand out in a way that feels bold yet refined. Each product image is clear, high-quality, and visually captivating, giving potential customers a detailed, true-to-life view of the sunglasses they’re considering.

Beyond showcasing quality eyewear, these images also reflect Big Bear’s commitment to purpose-driven business. Through Shades for Shelters®, Big Bear integrates philanthropy into their brand, ensuring every purchase has a positive impact. PUREi’s collaboration with Big Bear highlights our commitment to creating custom photography that aligns with each client’s brand values and aesthetic goals. With expert lighting, careful post-production, and a focus on detail, PUREi delivered a series of images that capture the essence of Big Bear’s brand, contributing to a memorable and meaningful shopping experience for their customers.

Let's Get Started

I need help with