COCOON has been a trusted brand in the travel and outdoor markets for decades, with a strong presence in both Europe and North America. Known for their innovative approach to comfort and convenience, their product lines span everything from premium travel accessories to gear for outdoor adventure and camping. Their philosophy has always centered around helping people explore the world more easily, with designs that are lightweight, practical, and built for life on the move.
When COCOON came to PUREi, their existing website wasn’t performing to its full potential. While their products had loyal customers and wide appeal, the outdated site wasn’t converting visitors into buyers at the rate it should. The product pages leaned heavily on technical specifications rather than highlighting the unique stories, benefits, and experiences behind each item. For a brand built on the promise of travel and adventure, COCOON needed a refreshed digital presence that could better connect with customers and drive measurable results.
PUREi began with a full redesign of COCOON’s Shopify website. Rather than building from scratch, we customized Shopify’s core theme to allow for maximum flexibility in design and layout. This gave us the ability to create varied product pages that not only shared the technical details but also told a compelling story about how each product fits into the customer’s travel or outdoor experience. To further enhance usability, we developed a custom icon system that visually communicates product features in a simple, easy-to-digest way.
From an SEO standpoint, we implemented strategic changes to improve visibility and organic reach. Each product brand name remained intact for consistency, but we optimized H1 tags with high-traffic keywords, positioning COCOON to gain ground quickly in search rankings. This balance between brand integrity and search optimization ensures that the site is both customer-friendly and discoverable by new audiences.
With the redesigned website launched, PUREi’s work expanded into digital marketing. We created and continue to manage a comprehensive campaign across Meta and Google Ads, supported by ongoing SEO optimization. The strategy is designed to increase visibility, drive traffic, and ultimately boost sales conversions. By combining organic growth with targeted paid campaigns, COCOON has been able to reach potential customers in multiple ways.
The results have been clear in just the first few months. Organic traffic has quickly grown for the focus keywords identified at the start of the campaign, placing COCOON’s products in front of more searchers actively looking for travel and outdoor gear. On the paid advertising side, both Meta and Google Ads have delivered strong ROI, with key products generating measurable revenue increases. Together, the website redesign and the integrated marketing campaign have put COCOON on a path to stronger digital performance and long-term growth.
PUREi continues to manage COCOON’s advertising and SEO strategy, refining campaigns, monitoring results, and adapting to new opportunities in the marketplace. As COCOON continues to innovate in the travel and outdoor space, they now have a digital platform that reflects the strength of their brand and supports their future growth in North America and beyond.