Date Label, a company specializing in labeling solutions for food safety and inventory management, has a longstanding relationship with PUREi. After creating the Date Label logo back in 2015, and many successful collaborations on their printed catalogs throughout the years, Date Label reached out to PUREi with a new project: upgrade their outdated e-commerce website to a modern, user-friendly Shopify platform. The goal was to create a streamlined shopping experience that aligns with Date Label’s current branding while enhancing functionality and accessibility for both desktop and mobile users.
Designing a Modern E-Commerce Experience
Date Label’s existing e-commerce site was in need of a major update, both visually and functionally. PUREi set out to create a new, standout site on Shopify that would enhance Date Label’s online presence and provide a more organized, user-friendly interface. The design was closely aligned with Date Label’s established branding to ensure consistency across all touchpoints, incorporating their familiar color scheme and styling to maintain brand recognition.
The new site was built on a responsive framework, ensuring that it would adapt seamlessly to any device, whether desktop, tablet, or mobile. This flexibility allows customers to access Date Label’s products from anywhere, making it easy for them to browse and purchase items on the go.
Migrating Data from Legacy Systems
One of the most significant challenges of this project was the data migration process. Date Label’s old e-commerce platform contained years of accumulated data, including extensive product details, customer information, and order histories. To ensure a smooth transition, PUREi conducted a thorough analysis of the existing data and researched solutions to transfer this information into Shopify’s system.
With careful planning and the right tools, PUREi successfully migrated Date Label’s products, images, categories, and customer data into the new Shopify platform. This migration preserved valuable data while providing Date Label with a more efficient, intuitive way to manage their e-commerce operations going forward.
Enhancing User Functionality and Site Management
A key part of PUREi’s approach was to make the shopping experience as smooth and efficient as possible for Date Label’s customers. One of the standout features integrated into the new site was the “add multiple products at customer-specified quantities” functionality. This addition allows customers to add various products in specific quantities directly to their cart, streamlining the purchasing process and saving time for users who frequently place large or customized orders.
Beyond improving customer-facing functionality, PUREi leveraged Shopify’s store management system to empower Date Label with full control over their site content. With Shopify’s secure, web-based interface, Date Label’s team can now easily update product information, manage orders, and adjust content as needed. This flexibility allows Date Label to keep their e-commerce site current and responsive to market demands without needing extensive technical expertise.
Comprehensive Testing and Optimization
PUREi’s commitment to delivering a high-quality, functional site was reflected in the thorough testing and optimization conducted throughout the project. After customizing the chosen Shopify interface templates with CSS and JavaScript, our team rigorously tested the site across multiple devices and browsers to ensure consistent performance and visual appeal.
The go-live phase involved final front-end optimization, including the configuration of Shopify’s payment and shipping settings. PUREi also completed extensive testing and debugging to guarantee that every element of the site functioned smoothly before switching the domain and launching the new site.
Results: A User-Friendly, Future-Ready E-Commerce Platform
The new Shopify website has transformed Date Label’s online shopping experience, providing customers with a visually appealing, easy-to-navigate platform that aligns perfectly with the company’s brand. The migration of data from Date Label’s legacy e-commerce system ensures that their valuable information was preserved while introducing more modern, efficient e-commerce functionality.
With Shopify’s robust store management system, Date Label’s team now has the tools to manage and update their site with ease, keeping their product offerings and information up-to-date. By working closely with Date Label to understand their needs and overcome the challenges of data migration, PUREi delivered a high-quality, future-ready website that will support Date Label’s growth in the years to come.