Gardien Products Partners with PUREi for Unique Layered Photography Project


Gardien Products, a leader in innovative gardening solutions, collaborated with PUREi to create a distinctive set of layered composite images to showcase their products. Designed for use in packaging, social media, and animated videos, this project involved producing 14 final layered shots that demonstrate various materials, fabrics, plants, and techniques. The results provide a clear and visually engaging way to illustrate the applications and benefits of Gardien’s products.

Capturing Consistency in Complex Layers

Gardien’s vision for this project was as unique as it was ambitious. They wanted high-quality, layered graphics that could seamlessly depict different gardening materials stacked together, allowing viewers to understand the structure and functionality of their products at a glance.

Achieving this required consistent perspectives, precise alignment, and detailed compositing. The PUREi team had to ensure that every element—from soil and fabric layers to plants and garden accessories—fit together perfectly in a single visual narrative. To bring this vision to life, PUREi set up a dedicated indoor garden scene within their studio.

Building the Foundation

To prepare for the shoot, PUREi constructed a 4x4 working fixture to hold and layer materials and products effectively. This setup simulated a real garden bed, enabling the team to stage each layer with precision and realism. Gardien provided all the necessary gardening materials, props, and products, ensuring that the final images accurately represented their offerings.

With everything in place, PUREi began the two-day in-studio shoot. Two angles were captured for each element—top-down and angled—providing flexibility for compositing and demonstrating the layers from different perspectives.

Bringing the Layers to Life

During the shoot, PUREi’s photography team meticulously captured each layer of the garden bed, ensuring that all elements were consistently aligned for post-production. The team’s attention to detail ensured that the layered graphics would be visually cohesive, whether used individually or as part of a composite image.

In addition to still photography, PUREi captured video clips of certain steps and scenarios. These clips highlight specific processes and applications, adding dynamic elements to Gardien’s promotional materials. The video content complements the layered images, offering a comprehensive visual representation of how Gardien’s products work in real-world settings.

Crafting Seamless Composites

After the shoot, PUREi imported and organized the captured files, selecting the best images for compositing. Using advanced photo-editing techniques, the team created layered Photoshop files that demonstrated the different levels of gardening materials in stunning detail. The layered PSDs allow Gardien to showcase each element individually or combined, providing versatility for various marketing applications.

The videos were also edited and exported as mp4 files, ready for integration into social media campaigns or animated instructional content. These deliverables ensure that Gardien has a range of assets to effectively communicate their product benefits across multiple platforms.

A Standout Visual Toolkit for Gardien Products

The final layered composites and videos provide Gardien Products with a unique and engaging way to highlight their offerings. Whether used on packaging, in social media posts, or as part of animated explainer videos, these visuals effectively demonstrate the functionality and versatility of Gardien’s products.

PUREi’s innovative approach, from building a custom garden set to capturing detailed and consistent imagery, ensured the success of this complex project. The collaboration reflects PUREi’s ability to tackle unique creative challenges, delivering results that not only meet but exceed client expectations.

Gardien Products now has a standout visual toolkit that enhances their brand presence and effectively communicates the value of their gardening solutions to customers. This project underscores the power of tailored, high-quality visuals in elevating product marketing.



 

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