Grand Appliance & TV, a leading Chicago & Milwaukee area retailer of kitchen appliances and consumer electronics, called on PUREi to develop a series of thirty second broadcast commercial spots on an ongoing basis for their various season promotions. PUREi developed a cost effective yet visually appealing approach that was primarily motion graphic animation based spots featuring product images and dynamic text & graphic elements set to a scripted voice over narration. An additional retail location shoot was scheduled to capture in-store and facade b-roll as well as customer-sales staff interaction. The b-roll would be repurposed throughout various future commercial spots as needed.
