Greater Family Health Partners PUREi With to Create Recruitment Video Series


Greater Family Health, a dedicated provider of accessible, high-quality healthcare in northern Illinois, approached PUREi with a unique goal: to craft a compelling video series that would resonate with potential new hires, reflecting the organization’s values, culture, and impact. With a mission to make healthcare accessible for all, Greater Family Health required a series of videos that would serve as both recruitment tools and testimonials to the organization’s commitment to quality healthcare. Over two projects spanning 2021 and 2022, PUREi produced a branded overview and three specialized recruitment videos that highlighted the family practice, pediatrics, and internal medicine services.

A Vision for Recruitment and Connection

Greater Family Health recognized that attracting dedicated healthcare professionals requires more than just presenting job opportunities; it means sharing the heart of an organization. In 2021, PUREi collaborated with Greater Family Health to create an initial two-minute video, designed as a branded recruitment tool. The goal was to provide a dynamic overview of the organization’s mission, values, and career opportunities, while showing the welcoming culture that defines Greater Family Health. This video would be used to attract healthcare professionals whose passion aligns with the organization’s dedication to patient care and community service.

Capturing the Heart of Greater Family Health

For the first recruitment video in 2021, PUREi took a narrative-driven approach. The video featured first-person testimonials from staff and leadership, whose voices provided authenticity and insight into Greater Family Health’s supportive work environment and impactful mission. During pre-production, PUREi’s team gathered essential background information, created an interview outline, and designed a shot plan that would capture the spirit of the facility in Elgin.

The production phase took place on location at the Elgin facility, where PUREi’s two-person crew filmed with dual 4K cameras to ensure high-quality visuals. With additional professional lighting, audio equipment, and a jib and motorized slider, PUREi captured a wide array of cinematic b-roll shots, from facility overviews to intimate interview moments. Drone footage provided aerial perspectives, helping viewers appreciate the scope of Greater Family Health’s facilities.

In post-production, PUREi wove together the testimonials and b-roll footage with subtle motion graphics, titling, and a professionally selected music track. The result was a polished, two-minute recruitment video that highlighted Greater Family Health’s inviting culture and dedication to accessible healthcare, creating a powerful tool to attract top healthcare talent.

Showcasing Specialized Care with a Three-Part Series

Building on the success of the initial video, Greater Family Health returned to PUREi in 2022 with a request to produce a series of three recruitment videos focused on key areas of practice: Family Practice, Pediatrics, and Internal Medicine. Each video would range from 3 to 5 minutes, providing a deeper dive into each specialty while sharing stories from the people who make Greater Family Health’s mission possible.

For this project, PUREi expanded the shoot across three facilities: Elgin, McHenry, and Streamwood. This multi-day production required meticulous planning to capture consistent, high-quality footage across various locations. Once again, PUREi’s team utilized dual 4K cameras, professional lighting, and motorized sliders to ensure that each shot was visually engaging. By capturing staff in their respective practice areas, PUREi was able to provide an authentic glimpse into the daily work environment within each specialty.

The narrative structure of these videos was similar to the initial project, featuring interviews with both staff and leadership. Through these stories, potential hires could see the impact of working at Greater Family Health and understand the organization’s dedication to providing holistic care to a diverse patient base. PUREi used post-production to incorporate custom motion graphics, titles, and animation to emphasize the values, benefits, and patient-centered approach within each specialty.

Delivering Results That Resonate

The collaboration between PUREi and Greater Family Health resulted in a suite of recruitment videos that effectively communicate the organization’s commitment to healthcare and community. The 2021 overview video and the 2022 specialty-focused videos have become valuable assets for Greater Family Health’s recruitment efforts, providing prospective employees with a clear view of the organization’s culture, mission, and opportunities for professional growth.

These recruitment videos have not only enhanced Greater Family Health’s ability to attract qualified healthcare professionals but also strengthened its brand identity by showcasing the people and values that drive the organization. Through authentic storytelling, cinematic visuals, and strategic messaging, PUREi helped Greater Family Health share its story with the next generation of healthcare providers.

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