Hanson Faso Sales & Marketing, a reputable sales and marketing company, first worked with PUREi in 2016 to develop their original website. By 2023, Hanson Faso was ready to refresh their online presence with an updated website, reflecting their growth and evolution. They also wanted a compelling corporate overview video to introduce their team and services, along with a cohesive set of professional headshots to create a polished, unified look for the new site. PUREi was excited to partner with Hanson Faso once again to bring these projects to life, creating a digital experience that captures their commitment to excellence and authenticity.
Corporate Overview Video and Staff Headshots
To help Hanson Faso tell their story in an engaging and authentic way, PUREi produced a 2-3 minute company overview video. This video, designed to introduce prospective clients to Hanson Faso’s mission, values, and team, was crafted to reflect the professionalism and expertise that define the company. The video primarily featured first-person interviews with key staff and leadership, creating a personal, approachable narrative that highlights the people behind the brand.
The project began with thorough pre-production planning, which included researching the company, developing an interview outline, and designing a shot plan that would ensure every key aspect of Hanson Faso’s story was captured. On the day of filming, PUREi’s three-person crew arrived at Hanson Faso’s headquarters with professional lighting, grip, and audio equipment, along with a motorized slider to capture dynamic, high-quality b-roll shots. Using a multi-camera setup, PUREi filmed interviews and key moments from multiple angles, ensuring that each frame captured Hanson Faso’s dedication to their clients and the industries they serve.
In addition to filming the company overview video, PUREi conducted a headshot session for Hanson Faso’s staff. The goal was to provide the team with consistent, high-quality images that would enhance the cohesive look of the new website. These professional headshots added a personal touch to the site, allowing visitors to put faces to the team members they might work with.
Post-production involved selecting and organizing clips, editing the video to capture Hanson Faso’s story effectively, and adding motion graphics, titles, and animations to create a polished final product. The video, which features inspiring visuals and professional narration, now serves as an engaging homepage feature, allowing prospective clients to learn about Hanson Faso in an authentic and welcoming way.
Website Redesign
Alongside the video and headshot projects, PUREi also worked on redesigning the Hanson Faso website. Originally built in 2016, the previous site was functional but needed a visual update to align with modern web standards and showcase Hanson Faso’s growth. The redesign focused on creating a visually stunning framework that would reflect Hanson Faso’s expertise, capabilities, and unique approach. The new website was built with a responsive design that ensures smooth navigation on desktop, tablet, and mobile devices.
The website’s design and functionality were carefully planned to offer a seamless user experience. PUREi’s team developed a clear and easy-to-navigate layout, ensuring visitors could easily explore Hanson Faso’s services, team, and client solutions. To improve site navigation, PUREi implemented a standard main navigation menu to replace the previous menu bar link, creating a more intuitive browsing experience.
The website redesign included not only a modern visual update but also updated their content management capabilities. Hanson Faso’s team can easily manage and update pages, navigation, and content, giving them the flexibility to make adjustments as their business evolves. The new site includes updated photo and video galleries, a contact form, and new project galleries that showcase the company’s expertise and successful client solutions.
Launch and Results
Following final testing and debugging, PUREi coordinated the domain switchover to bring the new website live. To empower Hanson Faso’s team to manage their site independently, PUREi provided training on using the content management system, ensuring they had the skills to keep their website fresh and up to date. Google Analytics integration was also set up, allowing Hanson Faso to monitor site performance and gain valuable insights into user behavior.
The combination of the redesigned website, engaging corporate overview video, and professional headshots has elevated Hanson Faso’s online presence, making a strong impression on prospective clients and partners. The video offers an engaging introduction, the headshots bring a personal touch, and the redesigned website provides a visually appealing and user-friendly experience. Together, these projects have strengthened Hanson Faso’s digital presence, reinforcing their brand’s authenticity and professionalism in the competitive sales and marketing industry. You can view the live site at www.hansonfaso.com to view the home page header video as well as see the staff headshots.