Lifestyle Composite Photography Offers Huge Savings Over Location Shooting


When Kart-a-Bag, a trusted name in durable carts and accessories, sought to elevate their product photography, they turned to PUREi for a comprehensive photography and compositing project. Tasked with capturing their full product line, PUREi delivered high-quality Product on White (POW) images and composite lifestyle shots that showcase the functionality and appeal of Kart-a-Bag’s products in real-world environments. With a limited budget that didn't allow for multiple location shoots for the lifestyle photos, PUREi recommended a compositing approach where we shot people and products to match pre-selected background images.

Capturing the Full Product Line

The project involved a full-day in-studio POW shoot, producing over 120 images of Kart-a-Bag’s products and accessories. This included:

  • 5 main carts: Photographed from 10-12 angles each for a total of 55 POW images.
  • 5 smaller carts: Captured with 4-6 angles per product, resulting in 30 POW images.
  • 18 accessories: Photographed from 2 angles each, generating 36 images.

Each image was clipped and outlined to a pure white background, providing consistent, professional visuals suitable for e-commerce and promotional use.

Creating Composite Lifestyle Images

In addition to POW shots, PUREi created composite lifestyle images to highlight key products in real-world scenarios. Using stock and a AI-augmented background imagery, PUREi conducted a half-day shoot to capture products in perspectives and lighting that matched the pre-selected environments.

The compositing process involved:

  • Precision Placement and Scaling: Studio shots were scaled proportionately to fit their background settings.
  • Generative AI Enhancements: AI was utilized to remove or expand background elements as needed, ensuring a cohesive composition.
  • Color and Lighting Adjustments: Studio images were color-corrected and globally lit to blend naturally into their environments.
  • Realistic Shadows: Advanced Photoshop layering techniques were applied to create shadows that seamlessly integrated with the background.

Final Deliverables

PUREi provided high-resolution and low-resolution files for the client’s use, including images formatted for Amazon dimensions. The polished visuals were tailored for both digital and print applications, ensuring Kart-a-Bag’s products stand out across platforms.

Results: Professional Visuals That Elevate the Brand

The final images delivered by PUREi provide Kart-a-Bag with a professional, cohesive visual library that captures the quality and versatility of their products. From clean POW shots for e-commerce to dynamic lifestyle composites for marketing, these visuals are designed to resonate with customers and elevate Kart-a-Bag’s brand presence.

This project showcases PUREi’s expertise in product photography, compositing, and creating impactful imagery that aligns with a client’s marketing goals.

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