April 20, 2015
Medline, a leading manufacturer and distributor of medical and healthcare supplies, has contracted PUREi to develop a new iPad based app for their surgical glove product lines. The new app will enable their sales reps to visit with surgeons in their place of work, capture and measure an image of their hand, and automatically select the proper glove size and product line based on their preferences.
The app is designed to bring on an existing inefficient paper based workflow into the digital age, allowing for instant results and order confirmations in the field. All visits are synced with a custom designed web portal that Medline admins at corporate can log into and view all reps' activities.
Additionally, a series of short product videos was shot and produced by PUREi to complement the app, as well as other marketing and promotional efforts. The short product videos were embedded into the app, so every sales rep can easily pull up videos and pdf based sales materials as needed during their sales efforts.