August 31, 2009

In August of 2008, McGraw-Hill contracted Pure Imagination to develop a series of ten education videos to complement their Business curriculum materials. Pure Imagination was given literally a text book earmarked with chapters that needed videos created. With the task in hand, countless companies were contacted, select candidates chosen, scripts were written and Pure Imagination video staff hit the road. Traveling across the entire United States, Pure Imagination crew shot ten different companies as video case studies for a particular business education topic.

Companies that were profiled included Netflix, Morningstar, Opportunity International, Ball, iContact and Enterprise Rent-a-Car to name a few. Incorporating great interview footage with fun, witty graphics and animation which appealed to a college aged audience, Pure Imagination was able to blow away McGraw-Hill's expectations with this stand-out educational video series.