Diamond Peak Homes, a custom home builder known for quality craftsmanship and attention to detail, needed a way to effectively showcase their range of models, features, and options to potential homeowners. They partnered with PUREi to develop a professional 40-page catalog that would serve as a key marketing tool, reflecting the quality of their homes and providing customers with a clear, engaging overview of their offerings.
Laying the Foundation: A Well-Structured Design Plan
PUREi approached this catalog design project by first establishing a strong structural foundation. Our team started by creating a layout plan that would map out product categories, organizing content into a layout that flowed logically from one section to the next. This plan outlined the structure of the catalog, ensuring that each page was strategically designed to highlight Diamond Peak’s home models, available options, and distinct features.
This ground-up approach was essential to delivering a catalog that wasn’t only visually appealing but also easy for readers to navigate. By dedicating time to the planning phase, PUREi ensured the final product would provide potential homeowners with a seamless and engaging browsing experience.
Establishing Style: Art Direction and Creative Design
With the structure in place, PUREi moved on to developing the catalog’s aesthetic, crafting a style guide that would convey Diamond Peak Homes’ brand personality. Our team provided art direction to establish a creative look and feel that aligned with Diamond Peak’s identity, blending professional elegance with a touch of modern design to appeal to discerning homeowners. This creative guide helped unify the catalog’s visual elements, creating a cohesive, polished presentation across all 40 pages.
Preparing for Production: A Print-Ready Catalog
After finalizing the design, PUREi prepared all files for production, ensuring they were print-ready and optimized for Diamond Peak’s distribution needs. Each page layout, graphic, and photo was meticulously reviewed to meet high visual standards, ensuring that the catalog would make a lasting impression when viewed in print or digitally.
Results: A Sales-Driven Catalog that Reflects Diamond Peak’s Quality
The completed catalog has become a powerful tool for Diamond Peak Homes, presenting their home models in a refined, organized format that appeals to potential homeowners. The structured layout, professional design, and engaging content offer an immersive experience that helps prospective buyers explore their options with clarity and confidence. By creating a catalog that’s both visually impactful and functionally sound, PUREi has helped Diamond Peak Homes strengthen their brand presence and provide their customers with a valuable resource in their journey to find their ideal home.