PUREi Creates Engaging Animated Explainer Videos for Oryx Solutions


Oryx Solutions, a company dedicated to capacity building and technical assistance for housing agencies, partnered with PUREi to create two animated explainer videos that convey critical information to their audience in an engaging and accessible format. These projects highlight PUREi’s ability to combine technical messaging with creative storytelling, delivering impactful visuals and narratives to drive understanding and action.

The two videos, one seven minutes long and the other three minutes long, were designed to address different yet equally vital topics. The first video educates Public Housing Authority (PHA) staff on how to engage more effectively with youth experiencing homelessness, while the second video focuses on another key area of Oryx’s expertise. PUREi worked closely with Oryx Solutions to ensure each video met their objectives and resonated with their intended audiences.

Setting the Foundation

The pre-production phase was crucial in establishing the structure and tone for each video. Oryx Solutions provided initial voiceover narration scripts, which PUREi refined to create final versions that were clear, concise, and aligned with the project goals. Once the scripts were finalized, PUREi developed detailed storyboards that outlined the visual flow of each video.

This phase also included designing characters that would appear in the videos. These custom-designed characters added a relatable and approachable element to the animations, helping to humanize complex topics and engage viewers. With the foundation set, PUREi transitioned seamlessly into the production and post-production phases.

Bringing Stories to Life

PUREi’s animation team brought the storyboards to life through carefully crafted visuals and motion graphics. The seven-minute video, aimed at PHA staff, required a nuanced approach to balance sensitive subject matter with clear, actionable guidance. Animated characters were used to illustrate key points, making the information more relatable and easier to understand.

The three-minute video, while shorter, was equally impactful. PUREi employed the same attention to detail, ensuring the animations were visually cohesive and aligned with Oryx’s branding. Each element, from color schemes to typography, was chosen to create a polished and professional final product.

Music, sound effects, and voiceover narration added depth and clarity to the animations. PUREi selected voice talent with a tone that was approachable yet authoritative, ensuring the narration guided viewers effectively through the content. Subtle sound effects and background music complemented the visuals, maintaining viewer engagement throughout both videos.

Refinement and Delivery

In the post-production phase, PUREi meticulously edited each video to ensure a smooth flow and impactful storytelling. The team organized and selected clips, polished animations, and adjusted timing to enhance clarity and pacing. Motion graphics and titling were incorporated to emphasize key messages, while the final output was optimized for web delivery, ensuring seamless integration on Oryx Solutions’ platforms.

Effective Educational Tools for Oryx Solutions

The completed videos serve as powerful tools for Oryx Solutions, effectively communicating critical information to their target audiences. The seven-minute video equips PHA staff with actionable insights on engaging with youth experiencing homelessness, while the three-minute video provides a concise overview of another essential topic. By combining professional animation, relatable characters, and clear messaging, PUREi delivered videos that simplify complex topics and drive meaningful engagement.

These projects demonstrate PUREi’s expertise in creating customized animated explainer videos that resonate with audiences while maintaining a strong connection to a client’s mission. For Oryx Solutions, the videos have not only enhanced their educational efforts but also reinforced their reputation as a trusted resource in the housing sector. This partnership reflects PUREi’s ability to deliver high-quality, impactful content that meets and exceeds client expectations.

Let's Get Started

I need help with