Junie, a company dedicated to simplifying and supporting the surrogacy journey, partnered with PUREi to create a short, impactful video that would resonate with families exploring surrogacy. This 30-second video aimed to capture the emotional journey of surrogacy, focusing on the connection between the intended parents and their surrogate. With the goal of creating a heartwarming and authentic visual story, PUREi carefully planned and executed each phase of production, from casting and location scouting to post-production.
Building the Story and Assembling the Cast
Creating a meaningful video for Junie meant understanding the sensitive nature of surrogacy and the importance of family bonds. PUREi’s team collaborated closely with Junie, who provided a storyboard, script, and shot plan to guide our approach. Based on these initial plans, we developed a production strategy that would bring Junie’s story to life while creating an atmosphere that conveyed warmth, trust, and support.
Casting was a crucial aspect of this project, as the video needed actors who could authentically convey the emotions of both the intended parents and the surrogate. PUREi cast three actors to portray the husband, wife, and surrogate, ensuring a strong on-screen dynamic that felt genuine and relatable. For the video’s final, touching scene, we cast an infant to represent the culmination of the surrogacy journey, adding an authentic and joyful note to the storyline.
To further enhance the video’s emotional impact, PUREi selected a suburban home as the location. This residential setting created a familiar, welcoming backdrop that would resonate with the audience, helping viewers feel connected to the family’s journey.
Crafting Authentic, Heartfelt Moments
The production phase was carefully orchestrated to capture key moments that would illustrate the surrogacy journey. The one-day shoot was conducted with a two-person crew using a 4K camera to capture high-quality visuals. While no audio was recorded on set, PUREi focused on framing and lighting to create a warm, visually appealing environment that complemented the story.
Our team used professional lighting and grip equipment to achieve soft, natural lighting that would evoke a sense of home and comfort. The crew moved efficiently through each scene, capturing meaningful interactions between the intended parents and surrogate. These moments highlighted the trust and connection that are central to the surrogacy process, culminating in a heartwarming final shot with the infant.
Enhancing the Story with Sound and Visuals
In post-production, PUREi carefully reviewed all captured footage, selecting and organizing the most impactful clips to create a cohesive narrative. Each clip was color corrected to ensure visual consistency and to enhance the warm tones that convey the love and joy of the surrogacy journey.
A crucial element added in post-production was the voiceover, which would guide viewers through the narrative and add depth to the visuals. PUREi helped Junie select a voiceover artist with a tone that was both reassuring and heartfelt, perfectly matching the video’s emotional tone.
The final cut of the video was edited to be impactful and engaging within a short 30-second format. By blending the visual story with the voiceover and subtle background music, PUREi created a video that draws viewers in, helping them connect with the story on a personal level.
Delivering a Powerful Visual Tool for Junie’s Mission
The completed 30-second video now serves as a powerful tool for Junie, allowing them to convey the beauty and importance of surrogacy in a way that resonates with their audience. Through authentic storytelling, Junie can show prospective clients the trust, compassion, and joy that define their approach to surrogacy support. The additional b-roll footage, fully color corrected and organized, provides Junie with extra content they can use across platforms for social media, marketing, or further editing.
This project exemplifies PUREi’s commitment to creating emotionally resonant content that aligns with a brand’s mission and values. By focusing on authentic casting, strategic location selection, and meticulous post-production, PUREi delivered a video that highlights Junie’s dedication to supporting families on their surrogacy journey, providing a message of hope, trust, and joy for everyone involved.