PUREi Develops a Customized Magento E-Commerce Website for Stage Partners


Stage Partners, a provider of high-quality plays and educational theater materials for schools and theaters, approached PUREi with a vision: to transform their e-commerce experience with a site that could meet their unique needs. Their existing Shopify site lacked the advanced features and customization options required to streamline royalty licensing, enhance user experience, and manage digital playbook sales efficiently. To help Stage Partners realize their vision, PUREi planned and developed a fully customized Magento 2 e-commerce website that provides a modern, streamlined solution tailored to their specific operational needs.

Planning a Fully Customized E-Commerce Solution

PUREi’s work with Stage Partners began with in-depth planning, during which we collaborated closely with the client to define a comprehensive scope of work. This included extensive functionality definitions, rules and logic specifications, and a full UI/UX plan to ensure the new website would align with Stage Partners’ vision. PUREi created detailed wireframes that mapped out navigation, user flow, and functionality, ensuring a smooth and intuitive experience for users.

This stage allowed us to lay a solid foundation for the website, focusing on a structure that would seamlessly guide visitors through product browsing, previewing, purchasing, and licensing. By carefully planning the project requirements upfront, PUREi ensured that the site could effectively support Stage Partners’ unique business model and customer needs.

Building an Advanced Magento 2 E-Commerce Site

With the foundational planning phase complete, PUREi began developing the site on the Magento 2 platform, known for its flexibility and scalability. The custom-built e-commerce website featured a modern, engaging interface that enhanced usability while aligning with Stage Partners’ brand. Built on a responsive framework, the site automatically adapts to desktop, tablet, and mobile platforms, ensuring a seamless browsing experience across all devices.

One of the standout features of the new Stage Partners website is the customized product detail pages, which allow customers to explore each play in detail. Additionally, a robust search functionality was integrated to help users find specific plays based on various criteria, ensuring that customers can quickly find the perfect play for their needs.

Key Functionalities: Automated Royalty Licensing, Previews, and More

To meet Stage Partners’ specific requirements, PUREi developed several advanced features that provided an elevated user experience and streamlined internal processes:

  • Automated Royalty License Process: Previously, Stage Partners managed royalty applications manually, a time-consuming process. PUREi implemented a fully automated royalty licensing system that simplifies this process, allowing customers to apply for and receive licenses seamlessly. This customization not only saves time for Stage Partners’ team but also provides a smoother experience for customers, who can easily complete the licensing process during checkout.
  • Play Previews: One of the challenges with purchasing plays online is that customers often want to preview content before making a purchase. PUREi built a feature that enables users to preview portions of playbooks, giving them a taste of the material before committing to a purchase. This functionality enhances customer confidence and helps Stage Partners increase conversions.
  • Streamlined Digital Playbook Purchases: Prior to the new site, Stage Partners’ digital playbook purchasing process required manual intervention, slowing down delivery times. PUREi automated this process, ensuring that customers receive digital playbooks immediately after purchase, which not only improves customer satisfaction but also reduces the workload on Stage Partners’ team.

These customizations make the website highly tailored to Stage Partners’ needs, allowing them to offer a level of service and functionality that was previously unattainable on their Shopify platform.

Front and Back-End Development for a Seamless Experience

PUREi’s team handled both front-end and back-end development to ensure the new website would deliver a seamless experience. On the front end, we customized the interface design, implemented CSS and JavaScript, and tested the responsive design framework across devices to guarantee consistent performance. The back end involved configuring the server, setting up Magento, and developing custom functionalities that were essential for Stage Partners’ operations.

Data migration was another critical element of the project. PUREi carefully restructured and migrated Stage Partners’ existing data, ensuring that all product information, customer data, and historical orders transitioned smoothly into the Magento platform. This meticulous migration process preserved valuable data and allowed Stage Partners to start with a fully populated, ready-to-use site.

Preparing for a Smooth Launch and Ongoing Support

As the development phase concluded, PUREi moved into final optimization, testing, and configuration of payment, shipping, and other settings. After rigorous testing and debugging, we managed the domain switch-over, officially launching the new Stage Partners website.

To empower Stage Partners with the tools to manage their site independently, PUREi provided in-depth training on the Magento platform, covering everything from content management to product updates. We also integrated Google Analytics, providing valuable insights that will help Stage Partners understand user behavior and optimize their marketing efforts moving forward.

Results: A Fully Customized E-Commerce Platform for Stage Partners

The new Magento-based website has transformed Stage Partners’ e-commerce capabilities, offering a flexible, user-friendly platform with advanced customizations that align with their operational needs. The automated royalty licensing and streamlined digital playbook delivery provide a more efficient process for both customers and Stage Partners’ team. Additionally, the site’s search functionality, previews, and customized product pages create a customer experience that is more engaging and informative, helping to build trust and drive sales.

Through this project, PUREi demonstrated its ability to create fully customized e-commerce solutions that address specific business requirements. By collaborating with Stage Partners to understand their challenges and developing tailored solutions, PUREi delivered a site that supports Stage Partners’ mission to provide high-quality plays and educational theater resources to schools and theaters nationwide.

 

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