PUREi Produces High-Volume Video Content for Jotform’s Blog


Jotform, a leading online form builder known for its intuitive and customizable solutions, approached PUREi with an ambitious project: transform their blog content into engaging video content. Initially, Jotform tested the waters with a trial project, providing a short list of blog articles to be transformed into video. PUREi’s team of writers, videographers, and editors developed a streamlined process, producing videos that exceeded Jotform’s expectations. This success led to a long-term partnership, where PUREi ultimately delivered close to 800 videos.

The Project Begins: Turning Blogs into Video Content

Jotform’s primary goal was to increase their online visibility by transforming their written content into video. The task was straightforward yet challenging: PUREi needed to develop videos that could capture and enhance the insights in each article while being produced at a pace fast enough to meet Jotform’s demand for consistent, high-volume content.

Jotform provided PUREi with blog articles to be adapted into videos. Our team of writers meticulously reformatted each article into a script and storyboard, outlining the visuals and key points that would make each video informative and engaging. This process included:

  • Researching Each Topic: Ensuring accurate representation of each article’s content by familiarizing ourselves with the subject matter.
  • Script Development: Creating concise, engaging scripts for actors that presented key points from each article.
  • Visual Planning: Specifying text sections, screen recordings, imagery, and stock footage for each section of the video to provide clarity and enhance viewer engagement.

Scaling Up for High-Volume Production

With the initial project’s success, Jotform signed a six-month contract requiring an impressive 550 minutes of video content each month. PUREi quickly scaled up production, hiring additional on-screen talent, creating a dedicated workflow, and developing a style guide to ensure visual and brand consistency across all videos.

Production: Bringing Jotform’s Content to Life

PUREi’s production process was designed for efficiency without compromising quality. For each video, an actor was filmed in-studio using a teleprompter, reading the script in a professional and engaging tone. These on-screen presenters were a key element in making each video feel personable, informative, and accessible. Using a green screen setup, our team could edit the presenters into various backgrounds or graphic bubbles, allowing for flexibility in visual presentation.

Our Studio Production Setup

The in-studio shoots took place at PUREi’s studio, where a two-person crew, including a camera person and teleprompter operator, managed each session. Utilizing a 4K camera setup, we ensured high-quality visuals, complemented by professional lighting, grip, and audio to create a polished and consistent look across all videos.

Once filming was complete, our post-production team edited each video according to the visuals and storyboard outlined in pre-production. Videos were enhanced with minor motion graphics, animations, stock images, and video footage, ensuring that each topic was well-supported with visual aids. The Jotform-branded intro and outro bookended each video, providing brand consistency across all content.

Our team managed final edits, thumbnail creation, and exported each video, ready for web upload. The end result was a library of informative videos that aligned perfectly with Jotform’s brand, tone, and content goals.

Results: A Successful Partnership and High-Quality Video Library

Over two years, PUREi created nearly 800 videos for Jotform, delivering a large volume of content that was high-quality. This partnership not only showcased PUREi’s ability to scale and manage high-volume video production but also demonstrated our expertise in creating content that’s engaging, brand-aligned, and optimized for digital platforms.

Thanks to PUREi’s commitment to quality and efficiency, Jotform now has an extensive video library, reaching audiences through a engaging video format. This collaboration highlights PUREi’s capabilities in video production, project management, and brand partnership, helping Jotform enhance its online presence through engaging and educational video content.
 

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