RealClean Emerges in the Franchising World With a Video Created by PUREi


RealClean Aircraft Detailing, a leader in the aviation cleaning industry, recently expanded its business into franchising, creating new opportunities for aspiring entrepreneurs to join their successful brand. To support this exciting growth, RealClean partnered with PUREi to create a 60-second promotional video that showcases their services, company values, and franchise opportunities. Designed to attract prospective franchisees, the video combines cinematic visuals, a compelling voiceover, and seamless editing to deliver an impactful message.

Capturing RealClean’s Expertise and Opportunity

RealClean’s franchise recruitment video needed to do more than just showcase their services—it had to tell a story about the company’s expertise, reputation, and the lucrative opportunities available for franchisees. The goal was to present RealClean as a trusted leader in the industry while inspiring confidence and excitement among potential franchisees.

Bringing RealClean’s Story to Life

The production phase took place over three half-day shoots at Aurora Airport, just outside Chicago. The hangar setting provided an authentic backdrop to highlight RealClean’s meticulous aircraft detailing services. The PUREi crew utilized a range of equipment, including 4K cameras, a motorized slider, jib and dolly to capture dynamic shots from various angles.

The focus of the shoot was a before-and-after scenario, showcasing the transformation of aircraft surfaces through RealClean’s specialized services. The team captured close-up shots of detailing processes and wide, sweeping visuals of the hangar environment to emphasize both the scale and precision of RealClean’s work. 

Crafting a Compelling Final Cut

In post-production, PUREi blended the cinematic visuals with a professional voiceover, stock music, and motion graphics to create a polished and engaging video. The voiceover narrated RealClean’s story, highlighting the company’s industry expertise, comprehensive training programs, and the franchise opportunity.

The editing process involved selecting the best clips from the three-day shoot, organizing them to tell a cohesive story, and enhancing them with subtle motion graphics and titles to reinforce key points. Transitions were designed to keep the video dynamic, ensuring it maintained viewer interest throughout its 60-second runtime.

Music was carefully chosen to create a professional and inspiring tone that matched the video’s visual style. The final cut delivered a perfect blend of visuals and narration, capturing the essence of RealClean’s brand and the potential of joining their franchise network.

A Video That Inspires Confidence and Excitement

The completed franchise recruitment video has become a cornerstone of RealClean’s franchising efforts, helping them attract motivated individuals eager to join their growing business. The video presents RealClean as a trusted, professional brand while clearly articulating the benefits of becoming a franchisee.

From the cinematic footage to the polished post-production, every element of the video reflects RealClean’s commitment to excellence and their ability to support franchisees in achieving success. The before-and-after visuals emphasize the transformative nature of their services, while the professional voiceover underscores their expertise and reputation.

This project is another example of PUREi’s ability to create high-quality, purpose-driven content that aligns with client goals. By combining creative storytelling with technical precision, PUREi delivered a video that not only informs but inspires, helping RealClean expand its reach and strengthen its position as a leader in the aviation industry.

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