2XL Corporation, a leader in innovative hygiene solutions, partnered with PUREi to create a promotional video for their Orb dispenser. This visually stunning product, designed to revolutionize the dispensing of sanitizing wipes, needed a video that matched its sleek, modern design and conveyed its advanced features. PUREi stepped in to deliver a 30 second promo video that would highlight the Orb’s aesthetic and functionality while creating a bold and memorable impression.
Building the Vision
The Orb dispenser’s design is as innovative as its purpose, and 2XL Corporation wanted a video that would reflect its cutting-edge appeal. PUREi collaborated with 2XL during the pre-production phase to understand the product’s features and key selling points. A storyboard and shot plan were developed to outline the visuals, focusing on the Orb’s unique shape, high-gloss finish, and dispensing functionality.
The vision for the video was clear: a series of stylized beauty shots filmed in a dark studio environment, enhanced with lighting effects to emphasize the Orb’s sleek contours and premium feel. Animated text and graphics would be used to communicate the product’s features and benefits, replacing the need for a voiceover and allowing the visuals to take center stage.
Highlighting the Orb’s Beauty and Functionality
Filming the Orb presented a unique challenge due to its highly reflective surface. Reflections can be difficult to manage, especially in a studio environment with precise lighting. PUREi’s production team employed advanced techniques to minimize unwanted reflections while using lighting to enhance the Orb’s glossy finish. The result was a perfect balance of light and shadow that highlighted the dispenser’s elegant design without distractions.
A motorized slider and turntable were used to capture smooth, dynamic shots of the Orb spinning and dispensing wipes. These movements added a sense of energy and sophistication to the video, showcasing the product from multiple angles while emphasizing its functionality. The combination of high-quality 4K footage and professional lighting created a premium, polished look that aligns with 2XL’s brand image.
Crafting a High-Impact Video
In post-production, PUREi transformed the raw footage into a visually striking promo video. The editing process began with selecting the best clips and arranging them to create a seamless flow. Motion graphics and titling were then added to communicate the Orb’s key features and advantages, such as its sleek design, ease of use, and high capacity.
Music played a crucial role in setting the tone for the video. PUREi carefully selected a modern, energetic track that complemented the Orb’s cutting-edge aesthetic and added a sense of excitement to the visuals. Subtle sound effects further enhanced the viewer’s experience, drawing attention to key moments like the dispenser’s functionality.
The final output was optimized for web use, ensuring that the video would look stunning across all platforms, from desktop to mobile. With its dynamic visuals and clean, modern design, the promo video perfectly captured the essence of the Orb dispenser.
A Powerful Marketing Tool for the Orb
The completed video has become a powerful marketing tool for 2XL Corporation, helping them showcase the Orb dispenser to potential customers in a compelling way. The stylized visuals highlight the product’s beauty and innovation, while the motion graphics and text effectively communicate its benefits. Whether viewed on a website, social media, or in a presentation, the video leaves a lasting impression, reinforcing 2XL’s reputation as a leader in hygiene solutions.
This project demonstrates PUREi’s ability to turn even the most challenging products into visually captivating content. By leveraging advanced production techniques and a deep understanding of the client’s brand, PUREi delivered a promotional video that elevates the Orb dispenser and positions it as a must-have solution in its category.