Springsoft International Announces its New Product Line: AquaSolace


For over 50 years, Springsoft has served customers in Chicagoland, and nationwide with the most innovative, reliable and cost-effective custom water quality products available in the market. With a passion for exceptional personal service and attention to individual customer's needs, they have earned the reputation of a family business that puts customers first.

Springsoft has been working with PUREi since 2005. So, it was not a surprise when they came to PUREi looking for help to name and design a logo for their new product line. They wanted a name that would be around for generations to come. 

We met with Springsoft first, to really get a feel for what they wanted in a name. Then, we sat down to brainstorm different names and checked for availability through a basic trademark search. The logos were refined based on feedback before Springsoft chose their new product name. The last step in the process was designing a logo that would build trust and portray the quality service that has become synonymous with the Springsoft name. 

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