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Trina Solar Picks Pure Imagination Halfway Across The Globe

December 5, 2008

Trina Solar, a global leader in the solar panel industry, chose Pure Imagination over several European and Asian agencies to develop their advertising campaign and marketing materials for 2009. Trina's products reach across the globe with customers in Europe, Australia and the United States. The publications they advertise in have global reach as well, but their advertising materials weren't on par with their company's products and services. They needed to step up their game and properly position themselves in the marketplace.

The new advertising campaign Pure Imagination developed was centered on the headline "The Power Behind The Panel" which brought the focus away from simply the products themselves and focused more on the service and relationship Trina offers customers, the environmental impact of solar energy and how Trina helps customers with the transition and implementation of solar power.

Other projects included redeveloping the company's mission and vision statements, new years cards, tradeshow graphics, project catalog, product catalog, company overview brochure and website.