An Evolution in Packaging
Sat July 12, 2008
In order to properly position and market a revolutionary new packaging technology, Prairie State Packaging knew that the product needed to be brought to market on its own, not as a product line under Prairie State Packaging. Pure Imagination assisted with the development of the new product (and company) name, Aerocell. A corporate identity and logo was developed, and soon following an impressive sales collateral package and matching website was completed.
The collateral was designed to give an overview of the product's overall capabilities but be customized with industry and application specific sell sheets that could be made specifically to demonstrate the offering for that particular niche.
With initial focus on the toner repackaging market and the wine packaging market, Pure Imagination created industry trade journal ads, demonstration videos for both the wine and toner packaging markets, and integrated them into the website, which was set up to feed targeted traffic from these two marketplaces by means of Google Adwords.
Pure Imagination is now working on a 30x30 Aerocell tradeshow booth where they can make an even more impactful presense in trade events targeting these and other applications where this product has a high probability of selling.
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