PUREi Produces Explainer Video on Derivatives for National Futures Association

October 3, 2020

The National Futures Association (NFA) is a self-regulatory organization for the U.S. derivatives industry, providing innovative and effective regulatory programs. Designated by the CFTC as a registered futures association, NFA strives every day to safeguard the integrity of the derivatives markets, protect investors and ensure Members meet their regulatory responsibilities.

NFA tasked PUREi with a producing an explainer video that educated viewers on what derivatives are, communicated NFA's mission, their role in the industry, and what membership in their organization encompasses. The overall goals of the video were to explain how NFA safeguards the integrity of the derivatives market, how it protects investors and how it ensures members meet regulatory responsibilities.

PUREi began by creating a script and storyboards from an initial discovery session with the client and doing some additional research. A creative design style was then developed, and visual assets were created for the animation stage. The final animated piece was put together in a couple weeks and final editing, sound design & music brought it to life.