February 28, 2009

Pure Imagination has partnered with Jelco, an industry leading distributor of portable audio visual equipment, to redesign their current website. The new Jelco website, www.jelcoinc.com, features a full-featured e-commerce storefront and a product cross-reference configurator which allows customers find which Jelco products fit their AV equipment by entering their specific brand and model.

The website architecture is based on Pure Imagination's Content Management System which allows Jelco to manage everything related to the e-commerce store, such as product information, inventory levels, photos, descriptions, orders, fulfillment and more. The Content Management System also allows Jelco to update the rest of their site's pages, as well as facilitate the integration of custom designed functionality such as an FAQ/Knowledge-base manager, a zip code based dealer locator, and the product cross-reference database. It's a single login backend interface that manages their entire website, and that makes their online marketing efforts that much easier.