Pure Imagination Finalizes Magma's 2008 Marketing Campaign
Thu September 18, 2008
2008 proved to be another successful year for Magma Foundry Technologies. As the worldwide leader in casting simulation software, Magma's North American marketing efforts were floundering as advertisements and collateral that worked in Europe were not connecting and communicating well with the North American marketplace.
Pure Imagination helped develop a series of full-page advertisements aimed at effectively communicating the clear advatanges and direct impact on profitability Magma's suite of simulation software offers mid- to large-size foundries and die casters. The ads took on a dirty, hands-on feel to them, breaking down barriers and misperceptions that foundry guys didn't need high-tech software to get their jobs done.
In addition, Pure Imagination developed Magma's 30x60 booth for Cast Expo in Atlanta in April. The booth featured 30' high fabric panels that could be seen from across the entire show floor, a customer reception area with live computer kiosk demo'ing the product and a 40 seat auditorium with a live presenter. The live presenter was intermixed with a captivating multimedia presentation that featured a bevy of first-hand customer testimonials and was timed to the presenters script.
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