January 20, 2014
Fellowes contracted PUREi to produce a series of videos promoting their new AutoMax line of auto-feed shredders in a humorous way. The goal was to promote these funny videos through social media for community sharing. PUREi developed scripts and concepts for all three videos. Each scenario took place in a typical office setting and played on the "walk away" theme of the auto-feed shredders. The main character in each video does something silly or embarrassing around co-workers, and the videos end with a voice over saying "you can't walk away from everything, but you can walk away from the new AutoMax shredder from Fellowes."