November 24, 2014
MCA Corporation, parent company of the Magic Chef brand of consumer products, has contracted PUREi to produce a series of 16 product videos. The finished videos will cover the main features and benefits of a wide range of Magic Chef products and will be primarily be used on the new MCA website PUREi recently launched as well as for Magic Chef online retailers to use on their websites.
The product videos were shot in studio on a white sweep background. An engaging motion graphic styling that was boilerplate to the series was applied throughout each video to call out key product features and selling points.