Trina Solar Picks Pure Imagination Halfway Across The Globe
Fri December 5, 2008
Trina Solar, a global leader in the solar panel industry, chose Pure Imagination over several European and Asian agencies to develop their advertising campaign and marketing materials for 2009. Trina's products reach across the globe with customers in Europe, Australia and the United States. The publications they advertise in have global reach as well, but their advertising materials weren't on par with their company's products and services. They needed to step up their game and properly position themselves in the marketplace.
The new advertising campaign Pure Imagination developed was centered on the headline "The Power Behind The Panel" which brought the focus away from simply the products themselves and focused more on the service and relationship Trina offers customers, the environmental impact of solar energy and how Trina helps customers with the transition and implementation of solar power.
Other projects included redeveloping the company's mission and vision statements, new years cards, tradeshow graphics, project catalog, product catalog, company overview brochure and website.
IMAGINE RESULTS (888)777-0789
Client Spotlight
Trina Solar
When a leading Chinese solar panel manufacturer needed to extend their global reach, they chose Pure Imagination over several agencies around the world to develop their 2009 marketing campaign.
BumperStickerZ.com
Pure Imagination develops an interactive community based e-commerce website for online sticker retailer BumperStickerZ.com. The website features an interactive online rating system, instant add to cart functionality and a post to Facebook, MySpace and other social networking sites feature.
Turf Ventures
When five leading independent turf distributors decided to join forces, they wanted to create a common brand between all of them but at the same time maintain the individual companies' local reach and brand presence.
Bison Gear & Engineering
To be an American manufacturing success story, you need world class products, lean manufacturing and outstanding marketing. See how Pure Imagination helps Bison take down the competition.
Argonne Credit Union
When Argonne Credit Union expanded their charter to build new branches in the Chicago suburbs, it was evident that their marketing communications were in dire need of expansion as well.
