PUREi News

The SEO Myth

Feb 24, 2009

SEO, or search engine optimization, is one of the most misunderstood and misused buzzwords in the web marketing world today. Almost every new client of ours looking to develop or redesign a website always says, "and we also need SEO for our website too," as if it's something you purchase, buy and install on your website. What I'm going to share in this article is the same thing I explain to every client who mentions the three letters S-E-O.

SEO, search engine optimization, or what's better known as attempting to get your site ranked on the first page on Google and other major search engines for particular keywords related to your business or service is often a frustrating, fruitless and sometimes very costly endeavor.

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The Power Of Perception

Jun 6, 2007

You know what you're good at. You know what it takes to convince your customers why your product or service is better than your competition. You know all the in's and out's and every last detail that makes your products or services better than the rest. Unfortunately, none of these things make a bit of difference because the only thing potential customers know about your company, your products or services is what they perceive.

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