Trade shows offer a unique opportunity for businesses to connect with potential clients, showcase products, and elevate their brand’s visibility. However, in a busy, crowded trade show environment, getting noticed can be a challenge. That’s where high-quality trade show videos come in. An engaging and dynamic video or series of videos can capture the attention of attendees, draw them to your booth, and communicate your message in a way that’s memorable and impactful.
At PUREi, we specialize in creating customized trade show videos that help you stand out from the crowd. Whether you’re launching a new product, demonstrating key features, or telling your brand’s story, our team works with you to create videos that aligns with your goals and leaves a lasting impression on your audience.
Why trade show videos are
Trade shows are fast-paced environments where businesses compete for attention. With hundreds of booths and exhibitors vying for the same audience, you need a way to make your brand and product stand out. Trade show videos are an effective tool for engaging attendees, explaining complex ideas quickly, and leaving a memorable impact on potential clients.
Key Benefits of Trade Show Videos
Attract & Retain Visitors
Video is a powerful medium for capturing attention in busy environments. A dynamic trade show video can draw in attendees and keep them engaged at your booth.
Efficient Communication
In a short time, trade show videos can deliver your message clearly and concisely, helping visitors understand your products or services quickly.
Engagement & Interaction
Videos encourage interaction by piquing interest, prompting visitors to ask questions or request more information.
Brand Awareness
Trade show videos allow you to visually showcase your brand identity, helping to build recognition and trust.
Our Approach to Trade Show Video Production
At PUREi, we take a tailored approach to trade show video production. We understand that every trade show is different, and every business has unique goals. Whether you need a product demo video, a corporate brand video, or an interactive experience, we create custom solutions that align with your objectives and capture the attention of your target audience.
Discovery & Strategy
Before we start creating your trade show video, we begin with a discovery phase where we learn about your business, your target audience, and your goals for the trade show. Whether you’re launching a new product, announcing a partnership, or showcasing a service, we work with you to define the key messages that need to be communicated through the video. We also discuss how the video will be used at your booth, whether it will be playing on a loop, used for interactive displays, or incorporated into live presentations.
Creative Concept Development
Once we understand your goals, our creative team develops a concept that brings your vision to life. We focus on creating a video that is visually compelling, concise, and aligned with your brand’s identity. Whether the goal is to explain complex processes, demonstrate a product’s functionality, or tell your brand’s story, we craft a narrative that keeps viewers engaged. We provide storyboarding and scriptwriting services to ensure that the content is clear, effective, and easy to follow.
Pre-Production Planning
Pre-production is the phase where we plan out every aspect of the shoot, including the timeline, location, and necessary resources. We handle logistics such as scouting locations if the video is filmed on-location, casting actors or presenters if necessary, and organizing equipment. Our team ensures that every detail is covered, allowing for a smooth and efficient production process.
Video Production
Our experienced production team uses state-of-the-art cameras, lighting, and sound equipment to capture high-quality footage for your trade show video. Whether we’re shooting product demonstrations, capturing real-world applications of your services, or using motion graphics to explain complex ideas, we ensure that every shot is visually stunning and aligned with your brand. We also incorporate motion graphics, animations or 3D graphics to create more engaging and interactive content.
Post-Production & Editing
Once the footage is captured, our post-production team works on editing the video to create a polished final product. This phase includes adding motion graphics, sound design, voiceovers, and any other elements that enhance the video’s impact. We ensure that the video is concise, professional, and designed to capture attention quickly. Additionally, we make sure the video is formatted to run seamlessly on the screens or interactive displays at your trade show booth.
Distribution & Optimization
After the video is finalized, we work with you to ensure it is optimized for the trade show environment. Whether you need the video in various formats for different screen sizes or interactive features for touchscreens, we make sure that the video is ready to perform in the fast-paced trade show setting. We can also help with distributing the video across other platforms, such as your website, social media, or email campaigns, ensuring that your trade show video continues to deliver value after the event.
Our Work
Zip Drain Video
Cresswood Shredding Machinery Overview Video
Global Material Technologies Video Series
Peerless AV Product Videos
Honeywell Notifier Videos
Casemed Engineering Video
System Sensor Company Overview Video
Craftsman BoltOn Video
Custom Aluminum Products Videos
RotaDyne Videos
Articheck Explainer Video
Welmed Explainer Video
Types of Trade Show Videos We Produce
PUREi offers a wide range of trade show video production services to meet the unique needs of your business. Some of the types of trade show videos we create include:
Product Demo Videos
Showcase the key features and benefits of your product with clear, engaging demo videos that explain how it works.
Corporate Brand Videos
Corporate videos tell your brand’s story in a compelling way, highlighting your mission, values, and unique selling points.
Environmental Element Videos
Sometimes video serves as simply an aesthetic element in your booth, showcasing beauty shots of your products across a video wall to simply draw attention and elevate your brand.
Interactive Videos
Create interactive experiences with touchscreens or interactive kiosks that allow visitors to explore your products or services in-depth.
Testimonial Videos
Share real customer stories or client testimonials that demonstrate the value and impact of your products or services.
Event Recap Videos
Capture footage from previous trade shows or events and use it to build excitement for your current trade show participation.
Why Choose PUREi for Trade Show Video Production?
At PUREi, we know how important it is to stand out at trade shows. That’s why we focus on creating visually impactful and engaging videos that capture attention and communicate your message clearly. Here are a few reasons why businesses choose PUREi for trade show video production:
Tailored Solutions
Every trade show video we produce is customized to meet your specific goals and resonate with your audience.
Creative Storytelling
We focus on creating engaging narratives that effectively communicate your message and keep viewers interested.
High-Quality Production
Our experienced team uses the latest equipment and production techniques to create professional-grade videos.
Seamless Integration
We ensure that your trade show video is optimized for various display formats, including large screens, interactive kiosks, and mobile devices.
Results-Driven
Our trade show videos are designed to drive engagement, encourage interaction, and leave a lasting impression.
FAQs
How long should a trade show video be?
The ideal length for a trade show video is typically between 30-90 seconds. But this can vary depending on the goal and scenario. The goal is to deliver your message quickly and effectively while keeping viewers engaged.
How much does it cost to produce a trade show video?
The cost of producing a trade show video depends on several factors, including length, complexity, and production requirements. We’ll provide a custom quote based on your specific needs.
Can you create interactive videos for trade shows?
Yes, we can create interactive trade show videos that allow attendees to engage with the content through touchscreens or other interactive displays.
How long does it take to produce a trade show video?
The timeline for producing a trade show video typically ranges from 4 to 8 weeks, depending on the complexity of the project. We’ll provide a detailed timeline after discussing your goals.
What types of trade show videos do you create?
We create a variety of trade show videos, including product demo videos, corporate brand videos, testimonial videos, and interactive experiences. Each video is tailored to your specific goals and audience.
Can you provide video footage from previous trade shows for event recaps?
Yes, we can incorporate footage from previous trade shows or events into your current video to build excitement and demonstrate your past success.
What display formats can you create trade show videos for?
We can create trade show videos for a variety of display formats, including large screens, video walls, touchscreens, kiosks, and mobile devices. We ensure that the video is optimized for each format.
Can the trade show video be used for other marketing purposes?
Yes, trade show videos can be repurposed for other marketing channels, including your website, social media, and email campaigns, maximizing their value beyond the event.
Can you help with booth design and integrating the video into the booth experience?
We can collaborate with your booth design team to ensure that the video integrates seamlessly into the overall booth experience as well as work with you on overall booth graphics design.
