Whether you sell a product or offer a service, people are searching for you right now. The real question is - are they finding you?
If you're not on page one of Google's search results, you're pretty much nobody in the world of search. We take a practical approach to search engine optimization or SEO. We employ standard, industry acceptable (often referred to as white-hat) SEO practices for improving both your on-page and off-page influences of your search engine rankings. Starting with evaluation of your product or service, your target market, search traffic analytics and keyword statistics, we determine a strategy to maximize the possibility of your site ranking in the top spots on major search engines for the right keywords.
SEO is often a numbers game, but the kind of numbers we're after is all about quality versus quantity. Loads of visitors and traffic to your site is pointless if they're not specifically looking for what you offer. That's why we first focus on determining the right keywords and search phrases to go after. We want traffic that is unmistakably matched to your products or services, and we want to make sure those visitors land on the pages within your site that are the most relevant to what they're looking for. And often this means going after smaller traffic numbers that are specifically targeted rather than lots of traffic that is broadly targeted.
We employ a variety of proven and Google recommended techniques to increase your chances for top rankings. These include optimizing your website's pages, content and structure to drive traffic to your site from specific keyword searches. We also look at increasing links and traffic to your site from third party websites and sources relevant to your industry or market, as well as paid search marketing, blogs, social media and even Facebook. We develop an overall SEO strategy suited specifically to your business that gives you your best chances for ranking well.
Search engine marketing typically refers to paid pay-per-click services. We primarily focus on delivering results for our clients through the Google Adwords system, but it can also include display advertising, re-marketing, YouTube and social media advertising. We'll setup your campaigns and teach you best practice techniques for managing them for maximum conversions. Targeted leads begin flowing to your website almost instantly. If you'd rather take the hands off approach and let us handle it, we can also completely manage your online search marketing and advertising campaigns for you.