Animated Explainer Video Production

Many companies have products or services that are complex and require lengthy explanation to understand. That’s where animated explainer videos come in, bringing clarity and understanding to complex in-depth subject matter. Short, engaging animated explainer videos are designed to break down complex concepts into simple, easy-to-understand visual stories that captivate viewers and keep them engaged. Whether you're explaining a new product, demonstrating a service, demonstrating a software product, explaining a financial concept, or introducing your brand, animated explainer videos are a powerful tool for conveying your message in an effective, concise, engaging and memorable way.

We specialize in creating custom animated explainer videos that not only capture attention but also drive results. Our team of skilled animators, scriptwriters, and designers work together to produce visually stunning videos that simplify complex ideas and help you connect with your audience on a deeper level. From concept development to final delivery, we provide end-to-end animated explainer video production services that are tailored to your specific goals and audience.

Why explainer videos are so  effective 

Animated explainer videos have become a popular tool for businesses because of their ability to communicate complex information in a clear, concise way. In just a few minutes or less, an animated explainer video can introduce a product, demonstrate how it works, and highlight its benefits, all in a way that’s engaging and easy to understand. By combining visuals, audio, and storytelling, explainer videos create an immersive experience that helps audiences retain information better than text or static images alone.

Key Benefits of Explainer Videos

Simplifying Complex Concepts

Whether you’re explaining a product, service, or business process, animated explainer videos make it easy for your audience to understand even the most complex ideas.

Increased Engagement

Animated videos capture attention and keep viewers engaged, making them more likely to watch until the end and take action.

Higher Conversion Rates

When placed on landing pages, animated explainer videos can increase conversions by simplifying the decision-making process for potential customers.

Versatility

Explainer videos can be used across a variety of platforms, from websites and social media to sales presentations and email marketing campaigns.

Our Approach to Animated Explainer Video Production

We take a comprehensive creative approach to producing animated explainer videos. We work closely with you throughout the process to ensure that your video aligns with your brand’s messaging, goals, and target audience. Here’s how we approach each project:

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Discovery & Strategy

Before we start creating your animated explainer video, we begin by understanding your business, audience, and the key concepts you want to convey. We work with you to identify your goals, whether it’s explaining a product, teaching a process, or showcasing your brand’s value proposition. Based on this discovery, we develop a strategic plan that includes a clear message, visual style, and tone that will resonate with your target audience.

Creative Concept Development

Once we’ve established the key message and strategy, our creative team works on developing the concept and visual style for your explainer video. We focus on creating a compelling narrative that simplifies complex information while keeping your audience engaged. From storyboarding to scriptwriting, we collaborate with you to ensure that the video’s content is aligned with your brand voice and objectives.

Script Writing & Storyboarding

A great animated explainer video starts with a solid script. Our script writers craft a clear, concise, and engaging script that conveys your message in the most effective way. Once the script is finalized, we create storyboards that map out the visual flow of the video. This allows us to visualize each scene and ensure that the video’s pacing and structure are optimized for audience engagement.

Animation & Design

Our skilled animators and designers bring your video to life with custom animations, illustrations, and motion graphics. Whether we’re creating 2D animations, 3D visuals, or character animations, we ensure that every element is aligned with your brand and message. We also add voiceovers, sound effects, and background music to enhance the overall experience and make the video more engaging.

Post-Production & Editing

Once the animation is complete, our post-production team refines the video to ensure that it’s polished and professional. We carefully edit the video to ensure smooth transitions, perfect timing, and a cohesive narrative. During this phase, we also make any final adjustments based on your feedback to ensure that the video meets your expectations.

Distribution & Optimization

An animated explainer video is only effective if it reaches the right audience. After the video is finalized, we provide guidance on how to distribute it across various platforms, including your website, social media channels, email campaigns, and presentations. We also ensure that the video is optimized for each platform, ensuring maximum reach and engagement.

Our Work

Types of Explainer Videos We Produce

PUREi offers a wide range of animated explainer video production services to meet the unique needs of your business. Some of the types of explainer videos we create include:

Product Overview Videos

Product overview videos showcase the features and benefits of your products in an engaging and visually appealing way.

Service Explainer Videos

Simplify complex services or processes, making it easier for potential customers to understand your offerings.

Software & SaaS Explainers

Demonstrate the functionality and benefits of software applications in a clear, engaging manner with a training video.

Financial Services Explainers

Break down complex financial concepts, products, or services into simple and compelling visual narratives.

HR & Benefits Explainer Videos

Simplify topics like employee benefits, onboarding, or company policies to enhance understanding and engagement.

Onboarding Videos

Help new customers or employees understand your processes with step-by-step explainer videos.

How-To Videos

Provide clear, concise instructions on how to use your products or services.

Brand & Company Overview Videos

Share your brand’s story, mission, and values with engaging animations that resonate with your audience.

Why Choose PUREi?

We’re committed to producing high-quality animated explainer videos that deliver results. Our team of creative professionals has the experience and expertise to create videos that are visually stunning, engaging, and aligned with your business goals. Here are a few reasons why clients choose PUREi for animated explainer video production:

Customized Approach

Every explainer video we create is tailored to your specific needs, ensuring that the message resonates with your target audience.

Creative Storytelling

We focus on creating engaging narratives that simplify complex ideas and keep viewers interested from start to finish.

High-Quality Design & Animation

Our team of experienced animators and designers uses the latest tools and techniques to create high-quality professional animated videos.

Versatile Applications

Whether it’s for your website, social media, presentations, or email campaigns, our explainer videos can be used across multiple platforms.

FAQs

How long should an animated explainer video be?

The ideal length for an animated explainer video is typically between 60 and 120-seconds. This provides enough time to convey your message while keeping viewers engaged. However, the length can vary depending on the complexity of the content and the target audience.

How long does it take to produce an animated explainer video?

The timeline for producing an animated explainer video depends on the complexity of the project. On average, the process takes 4 to 6 weeks from concept development to final delivery.

Can you help with script writing for the explainer video?

Yes, we provide full script writing and storyboard services as part of our production process. We’ll work with you to develop a script that clearly conveys your message in an engaging and concise way.

What is the difference between an explainer video and a product demo video?

An explainer video focuses on simplifying a concept, service, or business offering, while a product demo video provides a detailed demonstration of a specific product’s features and benefits. Both are effective, but the choice depends on your goals.

What types of animation do you offer?

We offer a range of animation styles, including 2D animation, 3D animation, motion graphics, and whiteboard animation. We’ll help you choose the best style for your message and audience.

Can you create an explainer video for our specific industry?

Yes, we create explainer videos for a wide range of industries, from technology and healthcare to education and finance. We’ll tailor the video to fit your industry’s unique needs and audience.

Do you offer voiceover services for animated explainer videos?

Yes, we provide professional voiceover services to ensure that your video has the right tone and message. We work with a range of voiceover artists to match your brand’s style and preferences.

How do you ensure the video aligns with our brand’s style?

We work closely with you during the discovery and design phases to ensure that the video’s colors, fonts, and overall style align with your brand’s visual identity and tone.

Can the video be used on multiple platforms?

Yes, we optimize your explainer video for multiple platforms, including websites, social media, email campaigns, and presentations, ensuring that it performs well across different channels.

Pricing

Starter

  • Stock elements
  • Script writing
  • Voiceover, music
  • Basic animation & graphics

$2000-4000

Mid-Range

  • Script & storyboard
  • Custom designs
  • Animated characters
  • Voiceover, music
  • Professional animation & graphics

$4000-8,000

High-End

  • Script & storyboard
  • Studio shots / compositing
  • Casting, actors
  • Highest production value design
  • Voiceover, music tracks
  • Highest level editing, animations & graphics
  • Professional color grading

$8,000-15,000+

Contact us for a customized proposal based on your specific requirements.

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