As social media and online platforms continue to dominate the digital landscape, video has emerged as the most engaging and effective form of content. Whether it's for building brand awareness, driving traffic to your website, or converting leads into customers, social media and web videos provide a powerful way to connect with your audience. We specialize in producing high-quality social media and web videos that are designed to engage, inform, and elicit action.
From short-form content for Instagram, Facebook and TikTok to long-form videos for YouTube and websites, our team works closely with you to create videos that align with your brand’s messaging and objectives. We understand the nuances of each platform, ensuring that your videos are optimized to perform well and reach your target audience, whether it's organic social content or content for paid media campaigns.
Video content
Video content is the most engaging form of content and is an essential tool for businesses looking to make an impact. Social and web videos are not only engaging but also shareable, making them ideal for spreading brand messages quickly and effectively. They also enable direct interaction with your target audience through commenting and likes. With platforms like YouTube, Facebook, Instagram, LinkedIn, and TikTok prioritizing video content, businesses that invest in video are better positioned to build trust, increase reach, and generate conversions.
Key Benefits of Video Content for Social and Web
Increased Engagement
Videos capture attention more effectively than text or static images, leading to higher engagement rates on social media and websites.
Brand Awareness
Videos are a great way to communicate your brand’s personality, values, and message, helping you stand out in a crowded digital landscape.
Improved SEO
Adding videos to your website can improve your search engine rankings, as Google prioritizes video content in its algorithms.
Cross-Platform Flexibility
Social and web videos can be repurposed across multiple platforms, giving you more opportunities to connect with different audiences.
Our Approach to Social & Web Video Production
We take a strategic approach to social and web video production, ensuring that every video we create is tailored to the platform, audience, and goals of your campaign. Our process includes:
Discovery & Planning
Before we start creating your video, we take the time to understand your business goals, target audience, and the platforms where the video will be distributed. We work with you to identify key messages, define the tone and style of the video, and determine the best approach for engaging your audience. Whether you’re looking to create educational content, product demonstrations, promotional videos, or customer testimonials, we develop a detailed plan that aligns with your marketing strategy.
Creative Concept Development
Once we have a clear understanding of your objectives, our creative team works on developing a concept that brings your message to life. We focus on creating a compelling narrative that will resonate with your audience and encourage them to engage with your brand. From initial brainstorming to scriptwriting and storyboarding, we ensure that every detail is considered to maximize the impact of your video.
Video Production
Our production team uses the latest equipment and techniques to capture high-quality footage that is visually appealing and on-brand. Whether filming on location, in the studio, or using animation and motion graphics, we ensure that your video is shot and produced to the highest standards. We handle all aspects of production, including lighting, sound, and direction, ensuring that the final product meets your expectations.
Post-Production & Editing
After filming, our post-production team gets to work editing the footage to create a polished final video. This includes adding motion graphics, animations, voiceovers, sound design, and music to enhance the overall quality of the video. We also ensure that the video is optimized for the platform it will be shared on, whether it’s Facebook, Instagram, YouTube, or your website. Our goal is to deliver a professional video that not only looks great but also performs well.
Platform Optimization & Distribution
To ensure that your social and web video reaches the right audience, we optimize it for the specific platforms where it will be distributed. This includes creating different versions of the video, such as shorter cuts for social media or longer formats for YouTube and your website. We also provide guidance on best practices for sharing and promoting your video to maximize its reach and engagement.
Our Work
Junie Video
Marshall Associates Turnado Promo Video
SOS vs Brillo Video Series
Ulta BOPIS Hype Video
Netflix for Families Videos
2XL Corporation ORB Product Video
Taylor RBT Product Videos
Seattles Best Coffee Red Cup Showdown Videos
Dewalt Product Videos
Winix Product Video Series
FermiLab Recruiting Videos
Zip Drain Video
Lowes Quiet Air Compressor Videos
Taylor Eat Smart Scale Video
Stud Bites Product Video
The Add-A-Pearl Company Promotional Videos
US Concealed Carry Association Video
Winix Smart Product Videos
Starwood Resorts Videos
Ultimate Body Press Demo Videos
Real Clean Videos
Course Hero Promotional Videos
Samsung Summer of Play Video
Fellowes Domeo SuctionStand Video
Thistle & Lace Music Video
Kidde Product Videos
Kidzlane Toy Promotional Videos
ArmoGear Promotional Videos
Fluid Air Overview Video
Hairy Grabster Product Video
Seattles Best Coffee Recipes Video
Anytongs Promotional Video
Stro Promotional Video
SOS Application Social Media Videos
Honeywell Notifier Videos
Sears Lawn & Garden Videos
Cresswood Shredding Machinery Overview Video
Peerless AV Product Videos
Global Material Technologies Video Series
RNVIP Explainer Video
Keyence Microscope Demo Videos
Omron Healthcare ElectroTherapy Videos
Vaxcel International Smart Lighting Video
Sweet Secrets Chocolate Product Demo Video
Seattles Best Coffee Social Promo Videos
MC Appliance Videos
Walmart eko Christmas Tree Interactive Video
Fellowes Aeramax Pro Envirosmart Video
GHP Group Electric Griddle Product Demo Video
Craftsman Test Lab Video
Custom Aluminum Products Videos
Craftsman Lawn Videos
Hanson Faso Overview Video
Forefront Dermatology Videos
Types of Social & Web Videos We Produce
PUREi offers a wide range of social and web video production services to meet the unique needs of your business. Some of the types of videos we create include:
Promotional Videos
Showcase your products, services, or brand with engaging promotional videos designed to convert viewers into customers.
UGC Style Videos
User-generated content (UGC) style videos are designed to mimic the authenticity of content created by everyday users, making them highly relatable and effective for social media engagement.
Explainer Videos
Break down complex topics into simple, easy-to-understand videos that educate your audience and build trust.
Product Demos
Highlight the features and benefits of your products with detailed product demonstration videos.
Customer Testimonials
Let your satisfied customers tell your story by sharing their experiences and results in authentic, engaging testimonial videos.
How-To Videos
Provide valuable information to your audience with instructional videos that demonstrate how to use your products or services.
Event Videos
Capture the excitement and energy of your corporate events, product launches, or conferences with dynamic event videos.
Why Choose PUREi for Social & Web Video Production?
We are dedicated to producing high-quality, engaging social and web videos that help businesses stand out in a crowded digital space. We combine creativity, strategy, and technical expertise to deliver videos that resonate with your audience and drive measurable results. Here’s why businesses choose PUREi for social and web video production:
Platform Expertise
We understand the nuances of each platform and create videos that are optimized for social media and web channels.
Creative Storytelling
We focus on creating compelling narratives that connect with your audience and inspire action.
End-to-End Production
From concept development to distribution, we handle every aspect of the video production process.
Data-Driven Results
We create videos that are designed to meet your business objectives, whether it’s driving traffic, increasing engagement, or generating leads.
FAQs
How long should a social media video be?
The ideal length of a social media video depends on the platform and the type of content. Generally, videos for platforms like Instagram and Twitter should be short, around 10-30 seconds, while YouTube and Facebook can accommodate longer videos, ranging from 1-2 minutes or longer.
How do you ensure the video fits each platform’s specifications?
We tailor each video to fit the technical specifications and best practices of the platform it will be used on. This includes optimizing video dimensions, resolution, length, and aspect ratio for platforms like Instagram, Facebook, YouTube, LinkedIn, and more.
What type of content works best for social media videos?
Content that is engaging, visually appealing, and shareable works best for social media videos. This includes promotional videos, how-to videos, humor or comedy, behind-the-scenes footage, and customer testimonials.
Can you create videos that align with our existing social media strategy?
Yes, we work closely with your marketing team to ensure that the videos we create align with your existing social media strategy and overall brand messaging.
Can I repurpose a social media video for other platforms?
Yes, we can create different versions of the video for various platforms to maximize its reach and effectiveness. This includes resizing, shortening, and adjusting the content to meet the platform's requirements.
How long does it take to produce a social media or web video?
Production timelines can vary based on the complexity of the project. On average, social media and web videos take 2 to 6 weeks from concept development to final delivery.
Can you help with promoting the video once it’s produced?
Yes, we offer distribution and paid media services to help you share your video across social media platforms, your website, and other digital channels.
Do you produce animated social media videos?
Yes, we produce both live-action and animated social media videos. We can create motion graphics, animated explainers, and other visual content that fits your brand.
How do you measure the success of social media videos?
We use data-driven insights to measure the success of your social media videos, focusing on metrics such as views, engagement, click-through rates, and conversions
