2019-01-16

<p><span> </span></p> <p dir="ltr"><span>S.O.S. Pads are one of America&rsquo;s most enduring and iconic cleaning brands. It&rsquo;s a product line that hasn&rsquo;t changed much in decades. SOS-Clorox approached PUREi with a challenge. How can we distinguish ourselves from our competitors, specifically Brillo, while engaging a new, younger generation of customers?</span></p> <p dir="ltr"><span>PUREi developed scripts and concepts for three videos, each pertaining to one of the product&rsquo;s key features: lasts longer, has more soap, and cleans faster. Creating a modern take on a game show showdown, PUREi embodied by the light-hearted contest through each video as the characters compete in a variety of challenges using SOS versus Brillo pads. Shot in-studio on green screen, PUREi created a small kitchen set with working plumbing to demonstrate each product feature story. Combining illustrations, motion graphic interactions and green screen compositing, the videos are eye-catching, funny and downright fun to view.</span></p> <p dir="ltr"><span>In addition to the videos, PUREi was tasked with designing an animated, interactive landing page for the SOS vs Brillo campaign. This page was developed to have a scrolling based storyline with interactive elements and video integration that matched the style of the videos. </span></p> <div>{{portfolio code=project id=506}}<br /><br />{{portfolio code=project id=509}}</div>