2020-12-01

<p><span>Walmart, the largest retailer in the world, partnered with eko to make interactive experiences that engage and convert their customers more effectively, using eko&rsquo;s&nbsp; interactive video platform. Walmart and the eko team were looking for a partner to produce the videos and build out the interactive video platform.</span><br /><br /><span>Walmart</span><span>&nbsp;was facing the acceleration of e-commerce shopping caused by COVID-19. T</span><span>hey needed a way to let shoppers to demo and experience their new line of interactive Christmas tree products online before they purchased them.<span><br /><br /></span>Planning was the key to this successful project. We started by creating a very detailed shot list explaining each of the key features we wanted to highlight for each tree. During the three-day shoot at a residential home, we assembled and shot ten different artificial Christmas trees and their various unique features including how to control the lights through a mobile app. PUREi's interactive product demo videos allowed customers to&nbsp;see products in action, test core features, and learn about key benefits, ultimately giving them the confidence to buy online.<br />&nbsp;<br />{{portfolio code=project id=595}}<br /><span><br /><br /></span></span></p>