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A Marketing Makeover For Security Locknut

October 13, 2014

Security Locknut, a long-standing manufacturer of unique locknut technology, was recently purchased by its new owners who have overhauled the manufacturing operations and product design to deliver the world's strongest locknut technology. They reached out to PUREi to overhaul their marketing efforts to reflect the new company direction.

A new corporate identity and logo was created to bring the company into the modern era. A full line product and facility photo shoot was conducted to capture imagery for the various marketing projects to come. A brand new website (www.securitylocknut.com) was launched to promote the company and products, as well as provide information on the technology and applications. A new full-line brochure was designed to supplement direct selling efforts. Other projects include tradeshow graphics and technical or application specific cut sheets