« Back to news

Laser Technologies Gets A New Identity

February 6, 2009

Laser Technology, and industry leader in metal laser cutting and contract manufacturing services hired Pure Imagination to update their company image. Pure Imagination started out by updating the core company identity, creating a new logo, then moving on to develop a new website, sales collateral piece, product and application specific sell sheets, as well as design a new trade show booth.

Often companies outgrow their outdated image. This was definitely the case with Laser Technologies. Their old logo was created in the 1990's, and their website was barely functional, with much of the content inaccessible. The newly created identity, sales collateral materials and website laid the foundation for Laser Technologies' marketing communications and brought them into the twenty first century, reflecting the industry leader status that they earned.