July 20, 2017
SOS Pads is a product line and brand that hasn't changed much in decades. It's a brand associated with an older generation. SOS/Clorox approached PUREi with a challenge. How can we bring new life into an older brand and engage a new generation of SOS Pad customers?
PUREi developed youthful, fun and impactful messaging and visuals catered to each and every season, holiday and niche audience in the digital media plan. The result was a series of twenty to thirty digital ads, mostly illustration heavy that delivery timely and current messaging directly to their target market. Strong calls to action delivered conversions. The result was a significant increase in engagement as well as click-through rates.
Next up for SOS/Clorox, micro-content videos for their social channels.