2017-07-20

<p>SOS Pads is a product line and brand that hasn't changed much in decades. It's a brand associated with an older generation. SOS/Clorox approached PUREi with a challenge. How can we bring new life into an older brand and engage a new generation of SOS Pad customers?<br /><br />PUREi developed youthful, fun and impactful messaging and visuals catered to each and every season, holiday and niche audience in the digital media plan. The result was a series of twenty to thirty digital ads, mostly illustration heavy that delivery timely and current messaging directly to their target market. Strong calls to action delivered conversions. The result was a significant increase in engagement as well as click-through rates.<br /><br />Next up for SOS/Clorox, micro-content <a href="/social-media-web-video-production">videos</a> for their social channels.&nbsp;<br /><br />{{portfolio code=project id=457}}</p>