June 2, 2016
The Lelands Barns team approached PUREi with a problem. They've been in business for quite a long time, designing and building the leading consumer outdoor barns and sheds in the greater Texas and Oklahoma area. However, their brand presence plateaued and they needed help reaching their next level audience to grow their business.
Their previous catalogs were very outdated, simply featuring product lines and specifications. PUREi worked with Lelands to change all of that. We came up with a consumer centric, lifestyle based approach to displaying their products. Rich country and outdoor textures, updated product photography, and lifestyle imagery related to each barn or shed product line's use and application was designed into the new catalog. Page layouts were expanded to allow breathing room, and consistency in the specifications, feature lists and selections were standardized throughout to maximize readability and familiarity with their product line.
The result was a stand out catalog that took their brand to new heights. Soon after Lelands worked with PUREi to do the same with their carport line of products.