March 31, 2014
Scientific Specialties, a premier designer and manufacturer of plastic consumables and products for the life science research industry, contracted PUREi to perform a complete redesign of their full line 48-page product catalog, along with redesigning product line logos, and supplementary sale brochures for their major product lines. An in studio full line product photography shoot was also done to capture images for use in all of their print collateral projects.
The main challenge was to bring consistency and repeatable table structures across all their product lines throughout the catalog, which have very different specifications and descriptive elements. The task began with a complete overhaul of how they organize and present product data and specifications. A new system was developed in spreadsheet format prior to any design work being done. The end result was a standout system of collateral that not only looked great, but also was easy to read and locate detailed product information.