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PUREi Produces App Explainer Video For IHOP

February 19, 2018

Who doesn't like pancakes or IHOP for that matter? IHOP is an American multinational pancake house restaurant chain that specializes in breakfast foods. 

PUREi recently completed the production of a 90 second animated explainer style video featuring usage, features and benefits of the new IHOP smartphone app in the context of a typical customer's daily life & experiences.

PUREi went to work developing a storyboard and style guide that complemented the overall direction & message. The video combined voice over, animated character illustrations and motion graphics along with a fun, engaging storyline that brought the video to life. All in all, IHOP walked away delighted with their final product.