March 6, 2016
Durex Industries, an industry leading thermal solutions engineering and manufacturing company hired PUREi to develop a new website & produce a new video to better promote their custom solutions to their various markets. The website project was completed in the latter part of 2015, and quickly resulted in numerous page one rankings for their top product keywords.
In conjunction with developing a new website, we produced a company overview video that allowed prospective customers to get a great feel for the overall design, engineering and manufacturing capabilities Durex has to offer. The goal was to reduce the need to send prospective customers to their facility for a physical factory tour.
Durex carries very few standard products, with most of their end products being custom designed and manufactured to their customers' specific applications. The goal of the video production was to convey their custom solutions mindset throughout. After working together with Durex to finalize the script, we shot a number of vignettes throughout their plant to support the script content.
The result was an industrial video, shot in a cinematic style that delivers the messaging the customer is looking for. Durex is using the video in direct sales efforts, on their website as well as trade shows.