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Sears Taps Pure Imagination For Lawn Care Videos

March 31, 2010

Sears Holdings hired Pure Imagination to produce a series of 11 videos on maintaining your lawn. Pure Imagination developed the scripts for all the videos, shot them with a Sears staffer as the host, and did all the editing and motion graphics for the entire series in less than two months.

The end result was a professional, informative video series that complements the Sears Blue Lawn & Garden Crew brand and gets online views through the YouTube as well as other online pageviews through the Sears website and social media channels. The videos were all shot in HD, and can be viewed in HD on YouTube. Just click on the videos titled Tips for A Better Yard.